Who owns Najlepše želje?
Najlepše želje is owned by Atlantic Grupa (Croatia, ZSE: ATGR).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Annual Report of Atlantic Grupa for 2025, Atlantic Grupa d.d. Last checked .
Key facts
- Current owner
- Atlantic Grupa d.d. reported
- Owner HQ
- 🇭🇷 Croatia, Zagreb
- Origin
- 🇷🇸 Serbia
- Category
- Food › Confectionery › Chocolate
- Parent ticker
- ZSE: ATGR
- Last verified
- · 1 sources
About Najlepše želje
Najlepše želje, meaning "best wishes", is a chocolate brand that Atlantic says is made only from cocoa, cocoa butter, milk and cane sugar, and that is bought as a gift as often as a snack. High cocoa prices cut chocolate consumption in 2025; rather than change the recipe, the brand advertised its unchanged quality, won the consumer-voted QUDAL medal in Serbia for a third year, and moved into biscuits with a salted caramel cookie.
Ownership timeline of Najlepše želje
- Current owner Atlantic Grupa [1] reported
Where Najlepše želje sits in Atlantic Grupa
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Atlantic Grupa ownership tree →
See the full Atlantic Grupa brand portfolio (13) →
Other brands owned by Atlantic Grupa
Atlantic Grupa controls 13 brands on Brandtree, 6 of them in food.
Also in food
Other brands in chocolate, and who owns them
The 132 brands in chocolate on Brandtree belong to 46 owners. The largest is Mars, with 9.
| Brand | Owner | Owner based in |
|---|---|---|
| Bounty | Mars | 🇺🇸 United States |
| Cadbury | Mondelēz | 🇺🇸 United States |
| Danusia | Wawel | 🇵🇱 Poland |
| Elizabeth Shaw | Colian | 🇵🇱 Poland |
| Baby Ruth | Ferrero | 🇮🇹 Italy |
| Almond Joy | Hershey | 🇺🇸 United States |
| Caffarel | Lindt & Sprüngli | 🇨🇭 Switzerland |
| Eitt Sett | Nói Síríus | 🇮🇸 Iceland |
About the owner: Atlantic Grupa
Atlantic Grupa is a publicly listed company headquartered in Zagreb, Croatia, founded in 1991. Brandtree records 13 brands under its control, and it is listed as ZSE: ATGR.
Atlantic Grupa began in 1991 as Atlantic Trade, a Zagreb distributor of consumer goods for principals such as Wrigley, Mars and Ferrero, and became a manufacturer when it bought Cedevita in 2001. Its largest acquisition, Droga Kolinska in 2010, brought a portfolio of regional brands; it has since sold its sports food, cosmetics, supplements and baby food businesses, and in August 2025 the Montana sandwich brand. In 2025 it had sales of EUR 1,190.0 million from 13 plants in five countries, still distributes other companies' brands alongside its own, and is 50.2 per cent owned by Myberg, a company wholly owned by Emil Tedeschi.
Atlantic Grupa: full profile, brands and acquisition history →
🇷🇸 Najlepše želje and other Serbian brands
Brandtree records a controlling owner for 29 brands that began in Serbia. 10 of them (34%) are now controlled by a company headquartered in another country, Najlepše želje among them.
- Banat 1894 — Swisslion-Takovo 🇷🇸
- Carnex — MK Group 🇷🇸
- Tomatello — Nectar Group 🇷🇸
- Air Serbia — Air Serbia 🇷🇸
- IDEA — Fortenova Group 🇭🇷
- OTP Bank Serbia — OTP Bank 🇭🇺
Frequently asked questions
Who is the parent company of Najlepše želje?
The parent company of Najlepše želje is Atlantic Grupa, a publicly listed company headquartered in Croatia.
Is Najlepše želje Serbian or Croatian?
Najlepše želje originated in Serbia, but it is owned today by Atlantic Grupa, which is headquartered in Croatia. So Najlepše želje is a Serbian-origin brand under Croatian ownership.
Is Najlepše želje still owned by Atlantic Grupa?
Yes. As of 16 September 2026, Najlepše želje is still owned by Atlantic Grupa. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Annual Report of Atlantic Grupa for 2025 — Atlantic Grupa d.d., Annual report; retrieved 16 September 2026.
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