Who owns Najlepše želje?
Najlepše želje is owned by Atlantic Grupa (Croatia, ZSE: ATGR).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Atlantic Grupa d.d. reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇭🇷 Croatia, Zagreb
- Origin
- 🇷🇸 Serbia
- Category
- Food › Confectionery › Chocolate
- Parent ticker
- ZSE: ATGR
- Last verified
- · 1 sources
About Najlepše želje
Najlepše želje, meaning "best wishes", is a chocolate brand that Atlantic says is made only from cocoa, cocoa butter, milk and cane sugar, and that is bought as a gift as often as a snack. High cocoa prices cut chocolate consumption in 2025; rather than change the recipe, the brand advertised its unchanged quality, won the consumer-voted QUDAL medal in Serbia for a third year, and moved into biscuits with a salted caramel cookie.
Ownership timeline of Najlepše želje
- ? – present Atlantic Grupa [1] reported
Where Najlepše želje sits in Atlantic Grupa
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Atlantic Grupa ownership tree →
Other brands owned by Atlantic Grupa in food
Latest news about Najlepše želje
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Frequently asked questions
Who is the parent company of Najlepše želje?
The parent company of Najlepše želje is Atlantic Grupa, a publicly listed company headquartered in Croatia.
Is Najlepše želje Serbian or Croatian?
Najlepše želje originated in Serbia, but it is owned today by Atlantic Grupa, which is headquartered in Croatia. So Najlepše želje is a Serbian-origin brand under Croatian ownership.
Is Najlepše želje still owned by Atlantic Grupa?
Yes. As of 16 September 2026, Najlepše želje is still owned by Atlantic Grupa. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Annual Report of Atlantic Grupa for 2025 — Atlantic Grupa d.d., Annual report; retrieved 16 September 2026.
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