Who owns Bananica?
Bananica is owned by Atlantic Grupa (Croatia, ZSE: ATGR).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Annual Report of Atlantic Grupa for 2025, Atlantic Grupa d.d. Last checked .
Key facts
- Current owner
- Atlantic Grupa d.d. reported
- Owner HQ
- 🇭🇷 Croatia, Zagreb
- Origin
- 🇷🇸 Serbia
- Founded
- 1938
- Category
- Food › Confectionery › Candy & sugar confectionery
- Parent ticker
- ZSE: ATGR
- Last verified
- · 1 sources
About Bananica
Bananica is a soft, banana-flavoured sweet in a coating of 56 per cent cocoa chocolate, given its texture by agar-agar, whose shape Atlantic says has not changed since it was first made in 1938. It is the leading bar in Serbia, where it held 34.7 per cent of the category in 2025, and a sour version, Kisela Bananica, launched that year with a digital campaign, sold above plan.
Ownership timeline of Bananica
- Current owner Atlantic Grupa [1] reported
Where Bananica sits in Atlantic Grupa
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Atlantic Grupa ownership tree →
See the full Atlantic Grupa brand portfolio (13) →
Other brands owned by Atlantic Grupa
Atlantic Grupa controls 13 brands on Brandtree, 6 of them in food.
Also in food
- Argeta (1963)
- Boom Box (2021)
- Najlepše želje
- Smoki (1972)
- Štark
Other brands in candy & sugar confectionery, and who owns them
The 87 brands in candy & sugar confectionery on Brandtree belong to 39 owners. The largest is Cloetta, with 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Ahlgrens bilar | Cloetta | 🇸🇪 Sweden |
| Bottle Caps | Ferrero | 🇮🇹 Italy |
| Charleston Chew | Tootsie Roll | 🇺🇸 United States |
| Bon Bon Bum | Colombina | 🇨🇴 Colombia |
| Candy Kittens | Katjes International | 🇩🇪 Germany |
| Airheads | Perfetti Van Melle | 🇳🇱 Netherlands |
| Goldbears | Haribo | 🇩🇪 Germany |
| Háls | Nói Síríus | 🇮🇸 Iceland |
About the owner: Atlantic Grupa
Atlantic Grupa is a publicly listed company headquartered in Zagreb, Croatia, founded in 1991. Brandtree records 13 brands under its control, and it is listed as ZSE: ATGR.
Atlantic Grupa began in 1991 as Atlantic Trade, a Zagreb distributor of consumer goods for principals such as Wrigley, Mars and Ferrero, and became a manufacturer when it bought Cedevita in 2001. Its largest acquisition, Droga Kolinska in 2010, brought a portfolio of regional brands; it has since sold its sports food, cosmetics, supplements and baby food businesses, and in August 2025 the Montana sandwich brand. In 2025 it had sales of EUR 1,190.0 million from 13 plants in five countries, still distributes other companies' brands alongside its own, and is 50.2 per cent owned by Myberg, a company wholly owned by Emil Tedeschi.
Atlantic Grupa: full profile, brands and acquisition history →
🇷🇸 Bananica and other Serbian brands
Brandtree records a controlling owner for 29 brands that began in Serbia. 10 of them (34%) are now controlled by a company headquartered in another country, Bananica among them.
- Banat 1894 — Swisslion-Takovo 🇷🇸
- Carnex — MK Group 🇷🇸
- Tomatello — Nectar Group 🇷🇸
- Air Serbia — Air Serbia 🇷🇸
- IDEA — Fortenova Group 🇭🇷
- OTP Bank Serbia — OTP Bank 🇭🇺
Frequently asked questions
Who is the parent company of Bananica?
The parent company of Bananica is Atlantic Grupa, a publicly listed company headquartered in Croatia.
Is Bananica Serbian or Croatian?
Bananica originated in Serbia in 1938, but it is owned today by Atlantic Grupa, which is headquartered in Croatia. So Bananica is a Serbian-origin brand under Croatian ownership.
Is Bananica still owned by Atlantic Grupa?
Yes. As of 16 September 2026, Bananica is still owned by Atlantic Grupa. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Annual Report of Atlantic Grupa for 2025 — Atlantic Grupa d.d., Annual report; retrieved 16 September 2026.
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