Who owns IDEA?
IDEA is owned by Fortenova Group (Croatia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Fortenova grupa d.d. reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇭🇷 Croatia, Zagreb
- Origin
- 🇷🇸 Serbia, Belgrade
- Category
- Home, garden & DIY › Retailer own brands › Grocery own brands
- Last verified
- · 1 sources
About IDEA
IDEA is one of the leading grocery chains in Serbia and the most widespread in Montenegro. In Serbia more than 280 IDEA stores trade alongside the group's Roda and Mercator banners, together serving over 300,000 customers a day in more than 80 towns and cities. In Montenegro the IDEA name covers 180 outlets, which makes the company that runs them the largest private employer in the country.
Ownership timeline of IDEA
- ? – present Fortenova Group [1] reported
Where IDEA sits in Fortenova Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Fortenova Group ownership tree →
Other brands owned by Fortenova Group in home, garden & diy
Latest news about IDEA
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Frequently asked questions
Who is the parent company of IDEA?
The parent company of IDEA is Fortenova Group, a privately held company headquartered in Croatia.
Is IDEA Serbian or Croatian?
IDEA originated in Serbia, but it is owned today by Fortenova Group, which is headquartered in Croatia. So IDEA is a Serbian-origin brand under Croatian ownership.
Is IDEA still owned by Fortenova Group?
Yes. As of 23 September 2026, IDEA is still owned by Fortenova Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Fortenova Grupa — Portfolio — Fortenova grupa d.d., Official document; retrieved 23 September 2026.
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