Who owns PIK Vrbovec?
PIK Vrbovec is owned by Fortenova Group (Croatia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Fortenova Grupa — Portfolio, Fortenova grupa d.d. Last checked .
Key facts
- Current owner
- Fortenova grupa d.d. reported
- Owner HQ
- 🇭🇷 Croatia, Zagreb
- Origin
- 🇭🇷 Croatia, Vrbovec
- Founded
- 1938
- Category
- Food › Meat, poultry & seafood › Processed & packaged meat
- Last verified
- · 1 sources
About PIK Vrbovec
PIK Vrbovec has processed meat at Vrbovec since 1938 and is the largest meat business in Croatia and the region, leading the domestic market in both fresh and processed red meat. It buys domestic livestock by strategy rather than by preference and is the largest holder of the national "Meat from Croatian Farms" designation. Since the sale of the group's oils and agriculture businesses it is the whole of Fortenova's food division.
Ownership timeline of PIK Vrbovec
- Current owner Fortenova Group [1] reported
Where PIK Vrbovec sits in Fortenova Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Fortenova Group ownership tree →
See the full Fortenova Group brand portfolio (11) →
Other brands owned by Fortenova Group
Fortenova Group controls 11 brands on Brandtree, 2 of them in food.
Also in food
Other brands in processed & packaged meat, and who owns them
The 103 brands in processed & packaged meat on Brandtree belong to 45 owners. The largest is Atria, with 8.
| Brand | Owner | Owner based in |
|---|---|---|
| 3-Stjernet | Atria | 🇫🇮 Finland |
| Dalsjöfors | Danish Crown | 🇩🇰 Denmark |
| Fantino & Mondello | Maple Leaf Foods | 🇨🇦 Canada |
| Bar-S | Sigma Foods | 🇲🇽 Mexico |
| Aidells | Tyson Foods | 🇺🇸 United States |
| KMOTR | AGROFERT | 🇨🇿 Czech Republic |
| Freybe | Premium Brands | 🇨🇦 Canada |
| Abraham | Bell Food Group | 🇨🇭 Switzerland |
About the owner: Fortenova Group
Fortenova Group is a privately held company headquartered in Zagreb, Croatia. Brandtree records 11 brands under its control.
Fortenova Group is the largest food and retail group in Croatia and one of the largest in south-eastern Europe, operating in Croatia, Slovenia, Bosnia and Herzegovina, Serbia and Montenegro. It says it holds more than a hundred brands, and organises them into divisions: retail, loyalty programmes, beverages, business-to-business supply, food, information technology and real estate. Its shape today is the result of a decade of disposals rather than acquisitions, and its food division has been reduced to a single company, the meat processor PIK Vrbovec.
Fortenova Group: full profile, brands and acquisition history →
🇭🇷 PIK Vrbovec and other Croatian brands
Brandtree records a controlling owner for 30 brands that began in Croatia. 3 of them (10%) are now controlled by a company headquartered in another country; PIK Vrbovec is not one of them.
- Bajadera — Kraš 🇭🇷
- Boom Box — Atlantic Grupa 🇭🇷
- Dolcela — Podravka 🇭🇷
- Croatia Airlines — Croatia Airlines 🇭🇷
- INA — MOL Group 🇭🇺
- Jadrolinija — Jadrolinija 🇭🇷
Frequently asked questions
Who is the parent company of PIK Vrbovec?
The parent company of PIK Vrbovec is Fortenova Group, a privately held company headquartered in Croatia.
Is PIK Vrbovec Croatian?
Yes. PIK Vrbovec originated in Croatia in 1938 and its owner, Fortenova Group, is also headquartered in Croatia.
Is PIK Vrbovec still owned by Fortenova Group?
Yes. As of 23 September 2026, PIK Vrbovec is still owned by Fortenova Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Fortenova Grupa — Portfolio — Fortenova grupa d.d., Official document; retrieved 23 September 2026.
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