Who owns Konzum?
Konzum is owned by Fortenova Group (Croatia), which has owned the brand since 1 April 2019.[1][2]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Fortenova Grupa — Portfolio, Fortenova grupa d.d. Last checked .
Key facts
- Current owner
- Fortenova grupa d.d. reported
- Owned since
- Owner HQ
- 🇭🇷 Croatia, Zagreb
- Origin
- 🇭🇷 Croatia, Zagreb
- Founded
- 1957
- Category
- Home, garden & DIY › Retailer own brands › Grocery own brands
- Last verified
- · 3 sources
About Konzum
Konzum is the leading supermarket chain in Croatia, with more than 600 stores in over 300 towns and cities across the mainland, the coast and the islands, and around half a million people shopping in them every day. It runs several formats, from neighbourhood shops up to Konzum Maxi and Super Konzum, says over 70 per cent of what it sells is sourced locally, and operates Konzum klik, which it calls the largest food webshop in the country.
Ownership timeline of Konzum
- 2019 – present Fortenova Group [1][2] reported
Where Konzum sits in Fortenova Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Fortenova Group ownership tree →
See the full Fortenova Group brand portfolio (11) →
Other brands owned by Fortenova Group
Fortenova Group controls 11 brands on Brandtree, 5 of them in home, garden & diy.
Also in home, garden & diy
Other brands in grocery own brands, and who owns them
The 170 brands in grocery own brands on Brandtree belong to 55 owners. The largest is Cencosud, with 12; Fortenova Group has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Bretas | Cencosud | 🇨🇱 Chile |
| Lucerne | Albertsons | 🇺🇸 United States |
| City Gross | Axfood | 🇸🇪 Sweden |
| Chalo | Empire | 🇨🇦 Canada |
| Checkers | Shoprite Group | 🇿🇦 South Africa |
| Amanhecer | Jerónimo Martins | 🇵🇹 Portugal |
| K-Citymarket | Kesko | 🇫🇮 Finland |
| Farmer's Market | Loblaw | 🇨🇦 Canada |
About the owner: Fortenova Group
Fortenova Group is a privately held company headquartered in Zagreb, Croatia. Brandtree records 11 brands under its control.
Fortenova Group is the largest food and retail group in Croatia and one of the largest in south-eastern Europe, operating in Croatia, Slovenia, Bosnia and Herzegovina, Serbia and Montenegro. It says it holds more than a hundred brands, and organises them into divisions: retail, loyalty programmes, beverages, business-to-business supply, food, information technology and real estate. Its shape today is the result of a decade of disposals rather than acquisitions, and its food division has been reduced to a single company, the meat processor PIK Vrbovec.
Fortenova Group: full profile, brands and acquisition history →
🇭🇷 Konzum and other Croatian brands
Brandtree records a controlling owner for 30 brands that began in Croatia. 3 of them (10%) are now controlled by a company headquartered in another country; Konzum is not one of them.
- Farmacia — Atlantic Grupa 🇭🇷
- Bajadera — Kraš 🇭🇷
- Croatia Airlines — Croatia Airlines 🇭🇷
- Dolcela — Podravka 🇭🇷
- INA — MOL Group 🇭🇺
- Jadrolinija — Jadrolinija 🇭🇷
Frequently asked questions
Who is the parent company of Konzum?
The parent company of Konzum is Fortenova Group, a privately held company headquartered in Croatia.
Is Konzum Croatian?
Yes. Konzum originated in Croatia in 1957 and its owner, Fortenova Group, is also headquartered in Croatia.
Since when has Fortenova Group owned Konzum?
Fortenova Group has owned Konzum since 1 April 2019.
Is Konzum still owned by Fortenova Group?
Yes. As of 26 October 2026, Konzum is still owned by Fortenova Group. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Fortenova Grupa — Portfolio — Fortenova grupa d.d., Official document; retrieved 23 September 2026.
- [2] Fortenova Group begins its business operations today — Fortenova grupa d.d., Official press release, published 1 April 2019; retrieved 26 October 2026.
- [3] Fortenova Group — Portfolio: Konzum — Fortenova grupa d.d., Official document; retrieved 26 October 2026. The original address no longer opens it, so the link goes to an archived copy (original address).
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