Fortenova Group: brands it owns and its ownership tree
Fortenova Group is a privately held company headquartered in Zagreb, Croatia that owns 11 consumer brands across 3 categories.[1]
Fortenova Group is the largest food and retail group in Croatia and one of the largest in south-eastern Europe, operating in Croatia, Slovenia, Bosnia and Herzegovina, Serbia and Montenegro. It says it holds more than a hundred brands, and organises them into divisions: retail, loyalty programmes, beverages, business-to-business supply, food, information technology and real estate. Its shape today is the result of a decade of disposals rather than acquisitions, and its food division has been reduced to a single company, the meat processor PIK Vrbovec.
-
brands owned
-
3
categories
-
0
acquisitions recorded
-
0
divestitures recorded
Company facts
- Legal name
- Fortenova grupa d.d. (also Fortenova grupa, Fortenova)
- Type
- privately held company · see all privately held company owners
- Headquarters
- 🇭🇷 Zagreb, Croatia
- Website
- fortenova.hr
- Last verified
- · 1 sources
Fortenova Group in numbers
- Fortenova Group owns 11 consumer brands tracked here across 3 top-level categories; the largest is home, garden & diy with 5 brands.[1]
- 5 of its brands originated outside Croatia.
Everything Fortenova Group owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Full portfolio, 11 brands, with sources → · Competitors by shared categories →
Latest news about Fortenova Group
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
What brands does Fortenova Group own?
Fortenova Group owns 11 consumer brands tracked here, including Mercator, PIK Vrbovec, Jamnica, Konzum, MgMivela and Arivera Fruit.
Is Fortenova Group a Croatian company?
Yes. Fortenova Group is headquartered in Zagreb, Croatia.
Who owns Fortenova Group?
Fortenova Group is privately held. Fortenova Group is the largest food and retail group in Croatia and one of the largest in south-eastern Europe, operating in Croatia, Slovenia, Bosnia and Herzegovina, Serbia and Montenegro.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Fortenova Grupa — Portfolio — Fortenova grupa d.d., Official document; retrieved 23 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.