Who are Fortenova Group's biggest competitors?
On Brandtree, Fortenova Group's biggest competitors by shared categories are Hagar, which shares 3 categories, such as grocery own brands and general merchandise own brands; Agthia, which shares 3 categories, such as bottled water; and Atlantic Grupa, which shares 3 categories, such as bottled water.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Fortenova Group controls 11 brands with a page here, across 5 categories; 135 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Hagar | 3 | 50% | Grocery own brands, General merchandise own brands and Fresh fruit |
| 2 | Agthia | 3 | 43% | Bottled water, Fresh fruit and Processed & packaged meat |
| 3 | Atlantic Grupa | 3 | 23% | Bottled water, General merchandise own brands and Processed & packaged meat |
| 4 | AML Foods | 2 | 40% | Grocery own brands and General merchandise own brands |
| 5 | Corporación Favorita | 2 | 40% | Grocery own brands and General merchandise own brands |
| 6 | Jerónimo Martins | 2 | 25% | Grocery own brands and General merchandise own brands |
| 7 | Shoprite Group | 2 | 15% | Grocery own brands and General merchandise own brands |
| 8 | Walmart | 2 | 33% | Grocery own brands and General merchandise own brands |
| 9 | Coles | 2 | 40% | Grocery own brands and General merchandise own brands |
| 10 | Grupo Ramos | 2 | 40% | Grocery own brands and General merchandise own brands |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Fortenova Group and Hagar: 3 shared categories
| Category | Fortenova Group | Hagar |
|---|---|---|
| Grocery own brands | IDEA, Konzum, Mercator, Roda | Bónus, Hagkaup, Miklagarður, Mylnan, SMS |
| General merchandise own brands | Tisak | Glans, ÓB, Olís, Stórkaup |
| Fresh fruit | Arivera Fruit | Bananar |
Fortenova Group and Agthia: 3 shared categories
| Category | Fortenova Group | Agthia |
|---|---|---|
| Bottled water | Jamnica, Jana, MgMivela, Sarajevski kiseljak | Al Ain Water, Al Bayan, Alpin, Riviere |
| Fresh fruit | Arivera Fruit | Al Foah |
| Processed & packaged meat | PIK Vrbovec | Atyab |
Fortenova Group and Atlantic Grupa: 3 shared categories
| Category | Fortenova Group | Atlantic Grupa |
|---|---|---|
| Bottled water | Jamnica, Jana, MgMivela, Sarajevski kiseljak | Donat |
| General merchandise own brands | Tisak | Farmacia |
| Processed & packaged meat | PIK Vrbovec | Argeta |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Fortenova Group owns and the most overlapping owners on Brandtree.