Who owns Roda?
Roda is owned by Fortenova Group (Croatia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Fortenova Grupa — Portfolio, Fortenova grupa d.d. Last checked .
Key facts
- Current owner
- Fortenova grupa d.d. reported
- Owner HQ
- 🇭🇷 Croatia, Zagreb
- Origin
- 🇷🇸 Serbia
- Category
- Home, garden & DIY › Retailer own brands › Grocery own brands
- Last verified
- · 1 sources
About Roda
Roda is the Serbian supermarket banner that grew over two decades, first across Vojvodina and then nationally, and which the group positions on price perception and on local supply: it describes Roda as the store with the best range of Serbian products. It trades alongside IDEA and Mercator inside the same Serbian retail company, and shares the Super Kartica loyalty programme with them.
Ownership timeline of Roda
- Current owner Fortenova Group [1] reported
Where Roda sits in Fortenova Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Fortenova Group ownership tree →
See the full Fortenova Group brand portfolio (11) →
Other brands owned by Fortenova Group
Fortenova Group controls 11 brands on Brandtree, 5 of them in home, garden & diy.
Also in home, garden & diy
Other brands in grocery own brands, and who owns them
The 170 brands in grocery own brands on Brandtree belong to 55 owners. The largest is Cencosud, with 12; Fortenova Group has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Bretas | Cencosud | 🇨🇱 Chile |
| Lucerne | Albertsons | 🇺🇸 United States |
| City Gross | Axfood | 🇸🇪 Sweden |
| Chalo | Empire | 🇨🇦 Canada |
| Checkers | Shoprite Group | 🇿🇦 South Africa |
| Amanhecer | Jerónimo Martins | 🇵🇹 Portugal |
| K-Citymarket | Kesko | 🇫🇮 Finland |
| Farmer's Market | Loblaw | 🇨🇦 Canada |
About the owner: Fortenova Group
Fortenova Group is a privately held company headquartered in Zagreb, Croatia. Brandtree records 11 brands under its control.
Fortenova Group is the largest food and retail group in Croatia and one of the largest in south-eastern Europe, operating in Croatia, Slovenia, Bosnia and Herzegovina, Serbia and Montenegro. It says it holds more than a hundred brands, and organises them into divisions: retail, loyalty programmes, beverages, business-to-business supply, food, information technology and real estate. Its shape today is the result of a decade of disposals rather than acquisitions, and its food division has been reduced to a single company, the meat processor PIK Vrbovec.
Fortenova Group: full profile, brands and acquisition history →
🇷🇸 Roda and other Serbian brands
Brandtree records a controlling owner for 29 brands that began in Serbia. 10 of them (34%) are now controlled by a company headquartered in another country, Roda among them.
- Air Serbia — Air Serbia 🇷🇸
- Bananica — Atlantic Grupa 🇭🇷
- Banat 1894 — Swisslion-Takovo 🇷🇸
- Booster — Nectar Group 🇷🇸
- Carnex — MK Group 🇷🇸
- OTP Bank Serbia — OTP Bank 🇭🇺
Frequently asked questions
Who is the parent company of Roda?
The parent company of Roda is Fortenova Group, a privately held company headquartered in Croatia.
Is Roda Serbian or Croatian?
Roda originated in Serbia, but it is owned today by Fortenova Group, which is headquartered in Croatia. So Roda is a Serbian-origin brand under Croatian ownership.
Is Roda still owned by Fortenova Group?
Yes. As of 23 September 2026, Roda is still owned by Fortenova Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Fortenova Grupa — Portfolio — Fortenova grupa d.d., Official document; retrieved 23 September 2026.
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