Who owns Roda?
Roda is owned by Fortenova Group (Croatia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Fortenova grupa d.d. reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇭🇷 Croatia, Zagreb
- Origin
- 🇷🇸 Serbia
- Category
- Home, garden & DIY › Retailer own brands › Grocery own brands
- Last verified
- · 1 sources
About Roda
Roda is the Serbian supermarket banner that grew over two decades, first across Vojvodina and then nationally, and which the group positions on price perception and on local supply: it describes Roda as the store with the best range of Serbian products. It trades alongside IDEA and Mercator inside the same Serbian retail company, and shares the Super Kartica loyalty programme with them.
Ownership timeline of Roda
- ? – present Fortenova Group [1] reported
Where Roda sits in Fortenova Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Fortenova Group ownership tree →
Other brands owned by Fortenova Group in home, garden & diy
Latest news about Roda
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
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Frequently asked questions
Who is the parent company of Roda?
The parent company of Roda is Fortenova Group, a privately held company headquartered in Croatia.
Is Roda Serbian or Croatian?
Roda originated in Serbia, but it is owned today by Fortenova Group, which is headquartered in Croatia. So Roda is a Serbian-origin brand under Croatian ownership.
Is Roda still owned by Fortenova Group?
Yes. As of 23 September 2026, Roda is still owned by Fortenova Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Fortenova Grupa — Portfolio — Fortenova grupa d.d., Official document; retrieved 23 September 2026.
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