Who owns Booster?
Booster, a drinks brand from Serbia, is owned by Nectar Group (Serbia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Nectar Group — Brands, Nectar d.o.o. Last checked .
Key facts
- Current owner
- Nectar d.o.o. reported
- Owner HQ
- 🇷🇸 Serbia, Novi Sad
- Origin
- 🇷🇸 Serbia
- Category
- Beverages › Soft drinks › Energy drinks
- Last verified
- · 2 sources
About Booster
Booster is Nectar's energy drink, sold in flavours including Original and Mango and formulated with carbohydrates, vitamins, proteins, caffeine and taurine. It is close to the only part of the group's range with no connection to the orchards and tomato fields the rest of the business is built on, and the company markets it on concentration rather than on fruit.
Ownership timeline of Booster
- Current owner Nectar Group [1] reported
Where Booster sits in Nectar Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Nectar Group ownership tree →
See the full Nectar Group brand portfolio (8) →
Other brands owned by Nectar Group
Nectar Group controls 8 brands on Brandtree, 7 of them in beverages.
Also in beverages
Other brands in energy drinks, and who owns them
The 44 brands in energy drinks on Brandtree belong to 34 owners. The largest is Monster Beverage, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Bang Energy | Monster Beverage | 🇺🇸 United States |
| Climax | Heineken | 🇳🇱 Netherlands |
| M-150 | Osotspa | 🇹🇭 Thailand |
| Alani Nu | Celsius Holdings | 🇺🇸 United States |
| Baikal | Chernogolovka | 🇷🇺 Russia |
| Boost | A.G. Barr | 🇬🇧 United Kingdom |
| Volt | AJE | 🇵🇪 Peru |
| Collab | Bera | 🇮🇸 Iceland |
About the owner: Nectar Group
Nectar Group is a privately held company headquartered in Novi Sad, Serbia. Brandtree records 8 brands under its control.
Nectar is a Serbian fruit and vegetable processor that grew out of a single factory at Bačka Palanka into the largest juice group in the western Balkans. It says it is the only company in the region running the whole chain itself, from contracts with growers and the purchase of fruit through to finished juices, nectars, spirits and jams, and that it buys from around 10,000 small farms. It employs more than a thousand people, sells in about fifty countries, and has been named best corporate brand in the Serbian Chamber of Commerce's "Best from Serbia" awards. Its subsidiaries include Heba at Bujanovac in southern Serbia and the Slovenian producer Fructal.
Nectar Group: full profile, brands and acquisition history →
🇷🇸 Booster and other Serbian brands
Brandtree records a controlling owner for 29 brands that began in Serbia. 10 of them (34%) are now controlled by a company headquartered in another country; Booster is not one of them.
- C kafa — Atlantic Grupa 🇭🇷
- Drašković Winery — Swisslion-Takovo 🇷🇸
- Erdevik — MK Group 🇷🇸
- MgMivela — Fortenova Group 🇭🇷
- Air Serbia — Air Serbia 🇷🇸
- OTP Bank Serbia — OTP Bank 🇭🇺
Frequently asked questions
Who is the parent company of Booster?
The parent company of Booster is Nectar Group, a privately held company headquartered in Serbia.
Is Booster Serbian?
Yes. Booster originated in Serbia and its owner, Nectar Group, is also headquartered in Serbia.
Is Booster still owned by Nectar Group?
Yes. As of 20 September 2026, Booster is still owned by Nectar Group. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Nectar Group — Brands — Nectar d.o.o., Official document; retrieved 20 September 2026.
- [2] Nectar Group — Booster — Nectar d.o.o., Official document; retrieved 20 September 2026.
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