Who owns Nectar?
Nectar is owned by Nectar Group (Serbia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Nectar Group — Brands, Nectar d.o.o. Last checked .
Key facts
- Current owner
- Nectar d.o.o. reported
- Owner HQ
- 🇷🇸 Serbia, Novi Sad
- Origin
- 🇷🇸 Serbia, Bačka Palanka
- Category
- Beverages › Soft drinks › Juice & juice drinks
- Last verified
- · 2 sources
About Nectar
Nectar is the juice and nectar brand the Serbian group takes its name from, made at the Bačka Palanka factory where the business started and at a second plant added later at Vladičin Han. The company sums its philosophy up in two words — "nije svejedno", it is not all the same — and applies the name across juices, nectars, lemonades, iced tea and jams.
Ownership timeline of Nectar
- Current owner Nectar Group [1] reported
Where Nectar sits in Nectar Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Nectar Group ownership tree →
See the full Nectar Group brand portfolio (8) →
Other brands owned by Nectar Group
Nectar Group controls 8 brands on Brandtree, 7 of them in beverages.
Also in beverages
Other brands in juice & juice drinks, and who owns them
The 142 brands in juice & juice drinks on Brandtree belong to 84 owners. The largest is Eckes-Granini, with 11; Nectar Group has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Brämhults | Eckes-Granini | 🇩🇪 Germany |
| Apple & Eve | Lassonde | 🇨🇦 Canada |
| Appletiser | Coca-Cola | 🇺🇸 United States |
| Kagome Tomato Juice | Kagome | 🇯🇵 Japan |
| All Coco | Sappe | 🇹🇭 Thailand |
| Amayu | AJE | 🇵🇪 Peru |
| Kiddy Pack | Kasapreko | 🇬🇭 Ghana |
| Boka | Quala | 🇨🇴 Colombia |
About the owner: Nectar Group
Nectar Group is a privately held company headquartered in Novi Sad, Serbia. Brandtree records 8 brands under its control.
Nectar is a Serbian fruit and vegetable processor that grew out of a single factory at Bačka Palanka into the largest juice group in the western Balkans. It says it is the only company in the region running the whole chain itself, from contracts with growers and the purchase of fruit through to finished juices, nectars, spirits and jams, and that it buys from around 10,000 small farms. It employs more than a thousand people, sells in about fifty countries, and has been named best corporate brand in the Serbian Chamber of Commerce's "Best from Serbia" awards. Its subsidiaries include Heba at Bujanovac in southern Serbia and the Slovenian producer Fructal.
Nectar Group: full profile, brands and acquisition history →
🇷🇸 Nectar and other Serbian brands
Brandtree records a controlling owner for 29 brands that began in Serbia. 10 of them (34%) are now controlled by a company headquartered in another country; Nectar is not one of them.
- C kafa — Atlantic Grupa 🇭🇷
- Drašković Winery — Swisslion-Takovo 🇷🇸
- Erdevik — MK Group 🇷🇸
- MgMivela — Fortenova Group 🇭🇷
- Air Serbia — Air Serbia 🇷🇸
- OTP Bank Serbia — OTP Bank 🇭🇺
Frequently asked questions
Who is the parent company of Nectar?
The parent company of Nectar is Nectar Group, a privately held company headquartered in Serbia.
Is Nectar Serbian?
Yes. Nectar originated in Serbia and its owner, Nectar Group, is also headquartered in Serbia.
Is Nectar still owned by Nectar Group?
Yes. As of 20 September 2026, Nectar is still owned by Nectar Group. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Nectar Group — Brands — Nectar d.o.o., Official document; retrieved 20 September 2026.
- [2] Nectar Group — Nectar — Nectar d.o.o., Official document; retrieved 20 September 2026.
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