Who owns MgMivela?
MgMivela is owned by Fortenova Group (Croatia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Fortenova Grupa — Portfolio, Fortenova grupa d.d. Last checked .
Key facts
- Current owner
- Fortenova grupa d.d. reported
- Owner HQ
- 🇭🇷 Croatia, Zagreb
- Origin
- 🇷🇸 Serbia, Trstenik
- Founded
- 1985
- Category
- Beverages › Soft drinks › Bottled water
- Last verified
- · 2 sources
About MgMivela
MgMivela is a Serbian mineral water bottled 800 metres from its source at Veluće, near Trstenik, and sold on its magnesium content: the company says a single litre covers almost all of an adult's daily magnesium requirement. Unlike other high-magnesium waters it is very low in sulphates, which is the basis of its claim that it can be drunk without the laxative effect those waters have. Its composition was first analysed in 1901.
Ownership timeline of MgMivela
- Current owner Fortenova Group [1] reported
Where MgMivela sits in Fortenova Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Fortenova Group ownership tree →
See the full Fortenova Group brand portfolio (11) →
Other brands owned by Fortenova Group
Fortenova Group controls 11 brands on Brandtree, 4 of them in beverages.
Also in beverages
Other brands in bottled water, and who owns them
The 123 brands in bottled water on Brandtree belong to 74 owners. The largest is Spadel, with 5; Fortenova Group has 4.
About the owner: Fortenova Group
Fortenova Group is a privately held company headquartered in Zagreb, Croatia. Brandtree records 11 brands under its control.
Fortenova Group is the largest food and retail group in Croatia and one of the largest in south-eastern Europe, operating in Croatia, Slovenia, Bosnia and Herzegovina, Serbia and Montenegro. It says it holds more than a hundred brands, and organises them into divisions: retail, loyalty programmes, beverages, business-to-business supply, food, information technology and real estate. Its shape today is the result of a decade of disposals rather than acquisitions, and its food division has been reduced to a single company, the meat processor PIK Vrbovec.
Fortenova Group: full profile, brands and acquisition history →
🇷🇸 MgMivela and other Serbian brands
Brandtree records a controlling owner for 29 brands that began in Serbia. 10 of them (34%) are now controlled by a company headquartered in another country, MgMivela among them.
- Booster — Nectar Group 🇷🇸
- C kafa — Atlantic Grupa 🇭🇷
- Drašković Winery — Swisslion-Takovo 🇷🇸
- Erdevik — MK Group 🇷🇸
- Air Serbia — Air Serbia 🇷🇸
- OTP Bank Serbia — OTP Bank 🇭🇺
Frequently asked questions
Who is the parent company of MgMivela?
The parent company of MgMivela is Fortenova Group, a privately held company headquartered in Croatia.
Is MgMivela Serbian or Croatian?
MgMivela originated in Serbia in 1985, but it is owned today by Fortenova Group, which is headquartered in Croatia. So MgMivela is a Serbian-origin brand under Croatian ownership.
Is MgMivela still owned by Fortenova Group?
Yes. As of 26 October 2026, MgMivela is still owned by Fortenova Group. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Fortenova Grupa — Portfolio — Fortenova grupa d.d., Official document; retrieved 23 September 2026.
- [2] Fortenova Group — Portfolio: MgMivela — Fortenova grupa d.d., Official document; retrieved 26 October 2026.
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