Who owns Heba?
Heba is owned by Nectar Group (Serbia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Nectar Group — Brands, Nectar d.o.o. Last checked .
Key facts
- Current owner
- Nectar d.o.o. reported
- Owner HQ
- 🇷🇸 Serbia, Novi Sad
- Origin
- 🇷🇸 Serbia, Bujanovac
- Category
- Beverages › Soft drinks › Bottled water
- Last verified
- · 2 sources
About Heba
Heba is a natural mineral water high in mineral salts, drawn from the Bujanovačka Banja spring in southern Serbia and bottled at Bujanovac by a Nectar subsidiary of the same name. The company says it has more than thirty years of experience producing it, sells still, sparkling and flavoured versions alongside a sport line, and supplies it as the official water of the Basketball League of Serbia.
Ownership timeline of Heba
- Current owner Nectar Group [1] reported
Where Heba sits in Nectar Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Nectar Group ownership tree →
See the full Nectar Group brand portfolio (8) →
Other brands owned by Nectar Group
Nectar Group controls 8 brands on Brandtree, 7 of them in beverages.
Also in beverages
Other brands in bottled water, and who owns them
The 123 brands in bottled water on Brandtree belong to 74 owners. The largest is Spadel, with 5.
About the owner: Nectar Group
Nectar Group is a privately held company headquartered in Novi Sad, Serbia. Brandtree records 8 brands under its control.
Nectar is a Serbian fruit and vegetable processor that grew out of a single factory at Bačka Palanka into the largest juice group in the western Balkans. It says it is the only company in the region running the whole chain itself, from contracts with growers and the purchase of fruit through to finished juices, nectars, spirits and jams, and that it buys from around 10,000 small farms. It employs more than a thousand people, sells in about fifty countries, and has been named best corporate brand in the Serbian Chamber of Commerce's "Best from Serbia" awards. Its subsidiaries include Heba at Bujanovac in southern Serbia and the Slovenian producer Fructal.
Nectar Group: full profile, brands and acquisition history →
🇷🇸 Heba and other Serbian brands
Brandtree records a controlling owner for 29 brands that began in Serbia. 10 of them (34%) are now controlled by a company headquartered in another country; Heba is not one of them.
- C kafa — Atlantic Grupa 🇭🇷
- Drašković Winery — Swisslion-Takovo 🇷🇸
- Erdevik — MK Group 🇷🇸
- MgMivela — Fortenova Group 🇭🇷
- Air Serbia — Air Serbia 🇷🇸
- OTP Bank Serbia — OTP Bank 🇭🇺
Frequently asked questions
Who is the parent company of Heba?
The parent company of Heba is Nectar Group, a privately held company headquartered in Serbia.
Is Heba Serbian?
Yes. Heba originated in Serbia and its owner, Nectar Group, is also headquartered in Serbia.
Is Heba still owned by Nectar Group?
Yes. As of 20 September 2026, Heba is still owned by Nectar Group. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Nectar Group — Brands — Nectar d.o.o., Official document; retrieved 20 September 2026.
- [2] Nectar Group — Heba water — Nectar d.o.o., Official document; retrieved 20 September 2026.
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