Who owns Smoki?
Smoki is owned by Atlantic Grupa (Croatia, ZSE: ATGR).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Annual Report of Atlantic Grupa for 2025, Atlantic Grupa d.d. Last checked .
Key facts
- Current owner
- Atlantic Grupa d.d. reported
- Owner HQ
- 🇭🇷 Croatia, Zagreb
- Origin
- 🇷🇸 Serbia
- Founded
- 1972
- Category
- Food › Snacks › Salty snacks
- Parent ticker
- ZSE: ATGR
- Last verified
- · 1 sources
About Smoki
Smoki is a peanut-flavoured puffed snack that Atlantic says was created in 1972 as the first flips made in South-Eastern Europe. It led the extruded snack category in Serbia, Slovenia and Croatia in 2025 and gained share in all three, launched Smoki Protein made with peanuts and soy, and entered Austria, Germany and Sweden. Construction of a new Smoki factory is planned for 2026, the year Atlantic added a popcorn-shaped offshoot called Smokice.
Ownership timeline of Smoki
- Current owner Atlantic Grupa [1] reported
Where Smoki sits in Atlantic Grupa
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Atlantic Grupa ownership tree →
See the full Atlantic Grupa brand portfolio (13) →
Other brands owned by Atlantic Grupa
Atlantic Grupa controls 13 brands on Brandtree, 6 of them in food.
Also in food
- Argeta (1963)
- Bananica (1938)
- Boom Box (2021)
- Najlepše želje
- Štark
Founded in the 1970s
- Barcaffè (1970)
Other brands in salty snacks, and who owns them
The 100 brands in salty snacks on Brandtree belong to 48 owners. The largest is PepsiCo, with 12.
| Brand | Owner | Owner based in |
|---|---|---|
| Cheetos | PepsiCo | 🇺🇸 United States |
| Calbee Potato Chips | Calbee | 🇯🇵 Japan |
| Boyki | Siantar Top | 🇮🇩 Indonesia |
| Bonitas | Vitaminka | 🇲🇰 North Macedonia |
| Cape Cod | Campbell's | 🇺🇸 United States |
| Act II | Conagra Brands | 🇺🇸 United States |
| Diana | Diana | 🇸🇻 El Salvador |
| Chiki | Indofood | 🇮🇩 Indonesia |
About the owner: Atlantic Grupa
Atlantic Grupa is a publicly listed company headquartered in Zagreb, Croatia, founded in 1991. Brandtree records 13 brands under its control, and it is listed as ZSE: ATGR.
Atlantic Grupa began in 1991 as Atlantic Trade, a Zagreb distributor of consumer goods for principals such as Wrigley, Mars and Ferrero, and became a manufacturer when it bought Cedevita in 2001. Its largest acquisition, Droga Kolinska in 2010, brought a portfolio of regional brands; it has since sold its sports food, cosmetics, supplements and baby food businesses, and in August 2025 the Montana sandwich brand. In 2025 it had sales of EUR 1,190.0 million from 13 plants in five countries, still distributes other companies' brands alongside its own, and is 50.2 per cent owned by Myberg, a company wholly owned by Emil Tedeschi.
Atlantic Grupa: full profile, brands and acquisition history →
🇷🇸 Smoki and other Serbian brands
Brandtree records a controlling owner for 29 brands that began in Serbia. 10 of them (34%) are now controlled by a company headquartered in another country, Smoki among them.
- Banat 1894 — Swisslion-Takovo 🇷🇸
- Carnex — MK Group 🇷🇸
- Tomatello — Nectar Group 🇷🇸
- Air Serbia — Air Serbia 🇷🇸
- IDEA — Fortenova Group 🇭🇷
- OTP Bank Serbia — OTP Bank 🇭🇺
Frequently asked questions
Who is the parent company of Smoki?
The parent company of Smoki is Atlantic Grupa, a publicly listed company headquartered in Croatia.
Is Smoki Serbian or Croatian?
Smoki originated in Serbia in 1972, but it is owned today by Atlantic Grupa, which is headquartered in Croatia. So Smoki is a Serbian-origin brand under Croatian ownership.
Is Smoki still owned by Atlantic Grupa?
Yes. As of 16 September 2026, Smoki is still owned by Atlantic Grupa. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Annual Report of Atlantic Grupa for 2025 — Atlantic Grupa d.d., Annual report; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.