Who owns Juvitana?
Juvitana is owned by Swisslion-Takovo (Serbia), which has owned the brand since 2004.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Swisslion-Takovo — About us. Last checked .
Key facts
- Current owner
- Swisslion-Takovo reported
- Owned since
- Owner HQ
- 🇷🇸 Serbia, Belgrade
- Origin
- 🇷🇸 Serbia
- Founded
- 1983
- Category
- Food › Baby & infant food › Baby meals & snacks
- Last verified
- · 1 sources
About Juvitana
Juvitana is the children's food business that, according to Swisslion-Takovo, has been making baby food since it was established in 1983 and has operated inside the Swisslion Takovo system since 2004. Its fruit, vegetable and meat purees are sold in three age steps, for babies of four, six and eight months, in 128 and 190 gram jars, alongside fruit juices in 130 gram packs. The company states that all the products are gluten-free and made without preservatives, artificial colours or aromas.
Ownership timeline of Juvitana
- 2004 – present Swisslion-Takovo [1] reported
Where Juvitana sits in Swisslion-Takovo
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Swisslion-Takovo ownership tree →
See the full Swisslion-Takovo brand portfolio (6) →
Other brands owned by Swisslion-Takovo
Swisslion-Takovo controls 6 brands on Brandtree, 5 of them in food.
Also in food
Other brands in baby meals & snacks, and who owns them
The 20 brands in baby meals & snacks on Brandtree belong to 13 owners. The largest is Hero Group, with 6.
| Brand | Owner | Owner based in |
|---|---|---|
| Baby Gourmet | Hero Group | 🇨🇭 Switzerland |
| Promina | Indofood | 🇮🇩 Indonesia |
| Cerelac | Nestlé | 🇨🇭 Switzerland |
| Cerifam | Faffa Food | 🇪🇹 Ethiopia |
| Good Goût | H&H Group | 🇭🇰 Hong Kong |
| Earth's Best | Hain Celestial | 🇺🇸 United States |
| Anmum | Lactalis | 🇫🇷 France |
| Kiddylicious | Lotus Bakeries | 🇧🇪 Belgium |
About the owner: Swisslion-Takovo
Swisslion-Takovo is a privately held company headquartered in Belgrade, Serbia, founded in 1997. Brandtree records 6 brands under its control.
Swisslion-Takovo is a Serbian food and drinks business system whose address is given as Vaska Pope 4, Belgrade. By its own account Swisslion was founded in 1997 with a first factory at Vršac, and the Takovo system joined it in 2004 when PIK Takovo of Gornji Milanovac was privatised, which is how the combined name arose. It describes manufacturing units in Serbia, Macedonia and Bosnia and Herzegovina, trading branches in several other countries and more than 7,000 employees, across confectionery, baby food, drinks, soups, pasta, ice cream and processed meat. Its site names Rodoljub Drašković as the owner of the system.
Swisslion-Takovo: full profile, brands and acquisition history →
🇷🇸 Juvitana and other Serbian brands
Brandtree records a controlling owner for 28 brands that began in Serbia. 9 of them (32%) are now controlled by a company headquartered in another country; Juvitana is not one of them.
Frequently asked questions
Who is the parent company of Juvitana?
The parent company of Juvitana is Swisslion-Takovo, a privately held company headquartered in Serbia.
Is Juvitana Serbian?
Yes. Juvitana originated in Serbia in 1983 and its owner, Swisslion-Takovo, is also headquartered in Serbia.
Since when has Swisslion-Takovo owned Juvitana?
Swisslion-Takovo has owned Juvitana since 2004.
Is Juvitana still owned by Swisslion-Takovo?
Yes. As of 4 October 2026, Juvitana is still owned by Swisslion-Takovo. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Swisslion-Takovo — About us — Swisslion-Takovo, Official document; retrieved 4 October 2026.
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