Who owns Dobro Jutro?
Dobro Jutro is owned by MK Group (Serbia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: MK Group — corporate website, MK Group d.o.o. Last checked .
Key facts
- Current owner
- MK Group d.o.o. reported
- Owner HQ
- 🇷🇸 Serbia, Belgrade
- Origin
- 🇷🇸 Serbia
- Category
- Food › Dairy & alternatives › Butter
- Last verified
- · 1 sources
About Dobro Jutro
Dobro Jutro ("Good Morning") is Dijamant's breakfast margarine and spread brand, on the market for more than four decades and reformulated in recent years to drop palm oil and add a larger share of domestically sourced ingredients. It is sold across several variants: a standard version, Dobro Jutro with Milk, a butter-blended version, a reduced-fat Diet version at 40 per cent fat with no trans fats, and a plant-based Natur version made with oat-drink additives and carrying a V-label vegan certification. It came to MK Group with the Dijamant acquisition completed on 23 June 2026.
Ownership timeline of Dobro Jutro
Where Dobro Jutro sits in MK Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full MK Group ownership tree →
See the full MK Group brand portfolio (5) →
Other brands owned by MK Group
MK Group controls 5 brands on Brandtree, 4 of them in food.
Also in food
Other brands in butter, and who owns them
The 51 brands in butter on Brandtree belong to 30 owners. The largest is KKR, with 7.
| Brand | Owner | Owner based in |
|---|---|---|
| Becel | KKR | 🇺🇸 United States |
| Breakstone's | Dairy Farmers of America | 🇺🇸 United States |
| Fleurial | Cevital Agro-Industrie | 🇩🇿 Algeria |
| Familia | Lesieur Cristal | 🇲🇦 Morocco |
| Clover | Saputo | 🇨🇦 Canada |
| Mavesa | Empresas Polar | 🇻🇪 Venezuela |
| Anchor | Lactalis | 🇫🇷 France |
| Neo Soft | Megmilk Snow Brand | 🇯🇵 Japan |
About the owner: MK Group
MK Group is a privately held company headquartered in Belgrade, Serbia, founded in 1983. Brandtree records 5 brands under its control.
MK Group grew out of a small private trading business Miodrag Kostić started in Novi Sad, Serbia in 1983, importing and exporting spare parts for the sugar industry; it now describes itself as investing €1.6 billion in expansion and employing around 7,000 people across agriculture, sugar, meat, bioprocessing, oil, hospitality, real estate and energy divisions, headquartered in Belgrade. Its consumer-facing businesses have mostly come through acquisition of established regional food producers — sugar mills from 2000, the meat company Carnex in 2011, and the oils and margarine maker Dijamant from Croatia's Fortenova Group in June 2026 — rather than from brands it built itself. Miodrag Kostić died in November 2024; the company continues under the family's ownership.
🇷🇸 Dobro Jutro and other Serbian brands
Brandtree records a controlling owner for 29 brands that began in Serbia. 10 of them (34%) are now controlled by a company headquartered in another country; Dobro Jutro is not one of them.
- Bananica — Atlantic Grupa 🇭🇷
- Banat 1894 — Swisslion-Takovo 🇷🇸
- Tomatello — Nectar Group 🇷🇸
- Air Serbia — Air Serbia 🇷🇸
- IDEA — Fortenova Group 🇭🇷
- OTP Bank Serbia — OTP Bank 🇭🇺
Frequently asked questions
Who is the parent company of Dobro Jutro?
The parent company of Dobro Jutro is MK Group, a privately held company headquartered in Serbia.
Is Dobro Jutro Serbian?
Yes. Dobro Jutro originated in Serbia and its owner, MK Group, is also headquartered in Serbia.
Is Dobro Jutro still owned by MK Group?
Yes. As of 20 September 2026, Dobro Jutro is still owned by MK Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] MK Group — corporate website — MK Group d.o.o., Official document; retrieved 20 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.