Brandtree

Who owns Dobro Jutro?

Dobro Jutro is owned by MK Group (Serbia).[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
MK Group d.o.o. reported
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇷🇸 Serbia, Belgrade
Origin
🇷🇸 Serbia
Category
FoodDairy & alternativesButter
Last verified
· 1 sources

About Dobro Jutro

Dobro Jutro ("Good Morning") is Dijamant's breakfast margarine and spread brand, on the market for more than four decades and reformulated in recent years to drop palm oil and add a larger share of domestically sourced ingredients. It is sold across several variants: a standard version, Dobro Jutro with Milk, a butter-blended version, a reduced-fat Diet version at 40 per cent fat with no trans fats, and a plant-based Natur version made with oat-drink additives and carrying a V-label vegan certification. It came to MK Group with the Dijamant acquisition completed on 23 June 2026.

Ownership timeline of Dobro Jutro

  1. ? – present MK Group [1] reported

Where Dobro Jutro sits in MK Group

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Dobro Jutro sits in MK Group Tree of 5 brands under MK Group. MK Group Dobro Jutro Carnex Dijamant Erdevik Sunoko

Open the full MK Group ownership tree →

Other brands owned by MK Group in food

See the full MK Group brand portfolio (5) →

Latest news about Dobro Jutro

No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.

Headlines link to the original publisher. Brandtree does not reproduce article text.

Frequently asked questions

Who is the parent company of Dobro Jutro?

The parent company of Dobro Jutro is MK Group, a privately held company headquartered in Serbia.

Is Dobro Jutro Serbian?

Yes. Dobro Jutro originated in Serbia and its owner, MK Group, is also headquartered in Serbia.

Is Dobro Jutro still owned by MK Group?

Yes. As of 20 September 2026, Dobro Jutro is still owned by MK Group. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] MK Group — corporate website — MK Group d.o.o., Official document; retrieved 20 September 2026.

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