Brandtree

Who owns Gatorade?

Gatorade is owned by PepsiCo (the United States, NASDAQ: PEP), which acquired the brand on 2 August 2001 from Quaker Oats Company, as part of a $13.4 billion deal that also included Quaker and Quaker Chewy.[1][2] Before PepsiCo, Gatorade was owned by Quaker Oats Company from 1983 to 2001.[2]

Evidence: PepsiCo, Inc. Annual Report on Form 10-K filed 2026-02-03, SEC EDGAR, 3 February 2026. Verified from filings; last checked .

Key facts

Current owner
PepsiCo, Inc. verified
Owned since
· deal details
Deal price (whole deal)
$13.4 billion (equity value) for 3 brands
Previous owner
Quaker Oats Company (1983–2001)
Owner HQ
🇺🇸 United States, Purchase, New York
Origin
🇺🇸 United States, Gainesville, Florida
Founded
1965
Category
Beverages › Soft drinks › Sports & hydration drinks
Parent ticker
NASDAQ: PEP
Trademark registrant
STOKELY-VAN CAMP, INC. (USPTO)
Last verified
· 3 sources

About Gatorade

Gatorade was developed in 1965 by researchers at the University of Florida, who were asked why the Gators football team wilted in the heat and formulated a drink replacing the salt and carbohydrate players lost through sweat. PepsiCo acquired it with The Quaker Oats Company in 2001, principally for this brand.

What PepsiCo's annual report says about Gatorade

Sentences about Gatorade from PepsiCo's latest annual filing[1], copied word for word.

How often PepsiCo names Gatorade in its annual report

A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.

Annual report filedTimes Gatorade is named
20269
202510
202410

Trademark record for Gatorade

The USPTO record for the Gatorade mark lists STOKELY-VAN CAMP, INC. as the owner of record (serial number 72280842). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]

Ownership timeline of Gatorade

Owners of Gatorade over 1965 to 2026 Quaker Oats Company 1983–2001; PepsiCo 2001–present Quaker Oats Company PepsiCo 197019801990200020102020
  1. 1983 – 2001 Quaker Oats Company — sold 2 August 2001 [2] verified
  2. 2001 – present PepsiCo — acquired 2 August 2001 [1][2] verified

Where Gatorade sits in PepsiCo

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Gatorade sits in PepsiCo Tree of 29 brands under PepsiCo. PepsiCo Gatorade 7UP Aquafina bubly Cheetos Diet Pepsi and 23 more

Open the full PepsiCo ownership tree →

See the full PepsiCo brand portfolio (29) →

Other brands owned by PepsiCo

PepsiCo controls 29 brands on Brandtree, 12 of them in beverages.

Also in beverages

Founded in the 1960s

All PepsiCo brands →

Other brands in sports & hydration drinks, and who owns them

The 20 brands in sports & hydration drinks on Brandtree belong to 17 owners. The largest is Coca-Cola, with 3; PepsiCo has 2.

BrandOwnerOwner based in
Aquarius Coca-Cola 🇺🇸 United States
Pedialyte Abbott 🇺🇸 United States
Sporade AJE 🇵🇪 Peru
Idrato Delizia 🇧🇴 Bolivia
100PLUS F&N Holdings 🇲🇾 Malaysia
Suerox Genomma Lab 🇲🇽 Mexico
Scream Nongfu Spring 🇨🇳 China
Pocari Sweat Otsuka 🇯🇵 Japan

Every brand in sports & hydration drinks and its owner →

About the owner: PepsiCo

PepsiCo is a publicly listed company headquartered in Purchase, New York, United States, founded in 1965. Brandtree records 29 brands under its control, and it is listed as NASDAQ: PEP.

PepsiCo was formed in 1965 by the merger of Pepsi-Cola and Frito-Lay. Roughly half its revenue comes from snacks rather than drinks, which distinguishes it from its main soft-drink competitor.

PepsiCo: full profile, brands and acquisition history →

🇺🇸 Gatorade and other American brands

Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Gatorade is not one of them.

All American brands and who owns them →

Deals involving Gatorade

Acquisition closed

PepsiCo acquires Gatorade, Quaker and Quaker Chewy

PepsiCo acquired The Quaker Oats Company in an all-stock merger, primarily to obtain Gatorade, which gave it the leading position in sports drinks. The Federal Trade Commission cleared the deal after a split vote, with a consent order restricting distribution arrangements.

Value
$13.4bn
Buyer
PepsiCo
Regulatory
None recorded

Official recalls involving Gatorade products

2 recall notices from government regulators matched to Gatorade. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.

Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.

Frequently asked questions

Who is the parent company of Gatorade?

The parent company of Gatorade is PepsiCo, a publicly listed company headquartered in the United States.

Is Gatorade American?

Yes. Gatorade originated in the United States in 1965 and its owner, PepsiCo, is also headquartered in the United States.

When did PepsiCo buy Gatorade?

PepsiCo completed its acquisition of Gatorade on 2 August 2001, after announcing the deal on 4 December 2000. The deal, which also included Quaker and Quaker Chewy, was valued at $13.4 billion.

Who owned Gatorade before PepsiCo?

Before PepsiCo, Gatorade was owned by Quaker Oats Company from 1983 until 2001.

Is Gatorade still owned by PepsiCo?

Yes. As of 9 October 2026, Gatorade is still owned by PepsiCo. The ownership record was last checked against primary sources on that date.

Sources (3) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] PepsiCo, Inc. Annual Report on Form 10-K filed 2026-02-03 — SEC EDGAR, SEC Form 10-K, published 3 February 2026; retrieved 16 September 2026.
  2. [2] PepsiCo, Inc. Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.
  3. [3] USPTO: GATORADE, serial 72280842, registration 848245 — United States Patent and Trademark Office, Trademark registry; retrieved 26 September 2026.

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