Gatorade is owned by PepsiCo (the United States, NASDAQ: PEP), which acquired the brand on 2 August 2001 from Quaker Oats Company, as part of a $13.4 billion deal that also included Quaker and Quaker Chewy.[1][2] Before PepsiCo, Gatorade was owned by Quaker Oats Company from 1983 to 2001.[2]
Gatorade was developed in 1965 by researchers at the University of Florida, who were asked why the Gators football team wilted in the heat and formulated a drink replacing the salt and carbohydrate players lost through sweat. PepsiCo acquired it with The Quaker Oats Company in 2001, principally for this brand.
What PepsiCo's annual report says about Gatorade
Sentences about Gatorade from PepsiCo's latest annual filing[1], copied word for word.
PepsiCo Beverages North America Either independently or in conjunction with third parties, PBNA makes, markets and sells beverage concentrates, fountain syrups and finished goods under various beverage brands including Aquafina, Bubly, Diet Mountain Dew, Diet Pepsi, Gatorade, Gatorade Zero, Mountain Dew, Mountain Dew Baja Blast, Pepsi, Pepsi Wild Cherry, Pepsi Zero Sugar and Propel.
International Beverages Franchise IB Franchise makes, markets and sells beverage concentrates to authorized and independent bottlers under various beverage brands including 7UP, Aquafina, Gatorade, Mirinda, Mountain Dew, Pepsi, Pepsi Black, Pepsi Zero Sugar, and Sting Energy.
How often PepsiCo names Gatorade in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
The USPTO record for the Gatorade mark lists STOKELY-VAN CAMP, INC. as the owner of record (serial number 72280842). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]
PepsiCo is a publicly listed company headquartered in Purchase, New York, United States, founded in 1965. Brandtree records 29 brands under its control, and it is listed as NASDAQ: PEP.
PepsiCo was formed in 1965 by the merger of Pepsi-Cola and Frito-Lay. Roughly half its revenue comes from snacks rather than drinks, which distinguishes it from its main soft-drink competitor.
Brandtree records a controlling owner for 2,549 brands that began in the United States.
478 of them (19%) are now controlled by a company headquartered in another country; Gatorade is not one of them.
PepsiCo acquired The Quaker Oats Company in an all-stock merger, primarily to obtain Gatorade, which gave it the leading position in sports drinks. The Federal Trade Commission cleared the deal after a split vote, with a consent order restricting distribution arrangements.
2 recall notices from government regulators matched to Gatorade.
Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Frequently asked questions
Who is the parent company of Gatorade?
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The parent company of Gatorade is PepsiCo, a publicly listed company headquartered in the United States.
Is Gatorade American?
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Yes. Gatorade originated in the United States in 1965 and its owner, PepsiCo, is also headquartered in the United States.
When did PepsiCo buy Gatorade?
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PepsiCo completed its acquisition of Gatorade on 2 August 2001, after announcing the deal on 4 December 2000. The deal, which also included Quaker and Quaker Chewy, was valued at $13.4 billion.
Who owned Gatorade before PepsiCo?
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Before PepsiCo, Gatorade was owned by Quaker Oats Company from 1983 until 2001.
Is Gatorade still owned by PepsiCo?
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Yes. As of 9 October 2026, Gatorade is still owned by PepsiCo. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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