Siete Foods is owned by PepsiCo (the United States, NASDAQ: PEP), which acquired the brand on 17 January 2025 for $1.2 billion.[1][2] Siete Foods was founded in 2014 in Austin, Texas and was independent until 2025.
Siete Foods was founded in Austin, Texas in 2014 by the Garza family, who developed grain-free tortillas after one member was advised to cut grains for health reasons. The business grew into a full range of Mexican-American pantry products. PepsiCo agreed to acquire it in 2024 and completed the purchase in 2025.
Trademark record for Siete Foods
The USPTO record for the Siete Foods mark lists Garza Food Ventures, LLC as the owner of record (serial number 87321950). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]
PepsiCo is a publicly listed company headquartered in Purchase, New York, United States, founded in 1965. Brandtree records 29 brands under its control, and it is listed as NASDAQ: PEP.
PepsiCo was formed in 1965 by the merger of Pepsi-Cola and Frito-Lay. Roughly half its revenue comes from snacks rather than drinks, which distinguishes it from its main soft-drink competitor.
Brandtree records a controlling owner for 2,549 brands that began in the United States.
478 of them (19%) are now controlled by a company headquartered in another country; Siete Foods is not one of them.
PepsiCo acquired all of Garza Food Ventures, which trades as Siete Foods, for about $1.2 billion in cash. Siete was founded by a family in Austin making grain-free tortillas for a relative with autoimmune disease, and had grown into a national brand of Mexican-American pantry staples before PepsiCo bought it.
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