Brandtree

Who owns Siete Foods?

Siete Foods is owned by PepsiCo (the United States, NASDAQ: PEP), which acquired the brand on 17 January 2025 for $1.2 billion.[1][2] Siete Foods was founded in 2014 in Austin, Texas and was independent until 2025.

Evidence: PepsiCo, Inc. Annual Report on Form 10-K filed 2026-02-03, SEC EDGAR, 3 February 2026. Verified from filings; last checked .

Key facts

Current owner
PepsiCo, Inc. verified
Owned since
· deal details
Acquisition price
$1.2 billion (enterprise value)
Previous owner
Independent (2014–2025)
Owner HQ
🇺🇸 United States, Purchase, New York
Origin
🇺🇸 United States, Austin, Texas
Founded
2014
Category
Food › Snacks › Salty snacks
Parent ticker
NASDAQ: PEP
Trademark registrant
Garza Food Ventures, LLC (USPTO)
Last verified
· 3 sources

About Siete Foods

Siete Foods was founded in Austin, Texas in 2014 by the Garza family, who developed grain-free tortillas after one member was advised to cut grains for health reasons. The business grew into a full range of Mexican-American pantry products. PepsiCo agreed to acquire it in 2024 and completed the purchase in 2025.

Trademark record for Siete Foods

The USPTO record for the Siete Foods mark lists Garza Food Ventures, LLC as the owner of record (serial number 87321950). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]

Ownership timeline of Siete Foods

Owners of Siete Foods over 2014 to 2026 PepsiCo 2025–present PepsiCo 20142015201620172018201920202021202220232024202520262027
  1. 2025 – present PepsiCo — acquired 17 January 2025 [1][2] verified

Where Siete Foods sits in PepsiCo

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Siete Foods sits in PepsiCo Tree of 29 brands under PepsiCo. PepsiCo Siete Foods 7UP Aquafina bubly Cheetos Diet Pepsi and 23 more

Open the full PepsiCo ownership tree →

See the full PepsiCo brand portfolio (29) →

Other brands owned by PepsiCo

PepsiCo controls 29 brands on Brandtree, 16 of them in food.

Also in food

Founded in the 2010s

All PepsiCo brands →

Other brands in salty snacks, and who owns them

PepsiCo has more brands in salty snacks on Brandtree than any other owner: 12 of 100.

BrandOwnerOwner based in
Calbee Potato Chips Calbee 🇯🇵 Japan
Boyki Siantar Top 🇮🇩 Indonesia
Cape Cod Campbell's 🇺🇸 United States
Bonitas Vitaminka 🇲🇰 North Macedonia
Act II Conagra Brands 🇺🇸 United States
Diana Diana 🇸🇻 El Salvador
Chiki Indofood 🇮🇩 Indonesia
Cuttlefish Peanut Balls Orion 🇰🇷 South Korea

Every brand in salty snacks and its owner →

About the owner: PepsiCo

PepsiCo is a publicly listed company headquartered in Purchase, New York, United States, founded in 1965. Brandtree records 29 brands under its control, and it is listed as NASDAQ: PEP.

PepsiCo was formed in 1965 by the merger of Pepsi-Cola and Frito-Lay. Roughly half its revenue comes from snacks rather than drinks, which distinguishes it from its main soft-drink competitor.

PepsiCo: full profile, brands and acquisition history →

🇺🇸 Siete Foods and other American brands

Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Siete Foods is not one of them.

All American brands and who owns them →

Deals involving Siete Foods

Acquisition closed

PepsiCo acquires Siete Foods

PepsiCo acquired all of Garza Food Ventures, which trades as Siete Foods, for about $1.2 billion in cash. Siete was founded by a family in Austin making grain-free tortillas for a relative with autoimmune disease, and had grown into a national brand of Mexican-American pantry staples before PepsiCo bought it.

Value
$1.2bn
Buyer
PepsiCo
Seller
—
Regulatory
None recorded

Frequently asked questions

Who is the parent company of Siete Foods?

The parent company of Siete Foods is PepsiCo, a publicly listed company headquartered in the United States.

Is Siete Foods American?

Yes. Siete Foods originated in the United States in 2014 and its owner, PepsiCo, is also headquartered in the United States.

When did PepsiCo buy Siete Foods?

PepsiCo completed its acquisition of Siete Foods on 17 January 2025. The deal was valued at $1.2 billion (enterprise value).

Who owned Siete Foods before PepsiCo?

Siete Foods was an independent company from its founding in 2014 in Austin, Texas until PepsiCo acquired it in 2025.

Is Siete Foods still owned by PepsiCo?

Yes. As of 26 September 2026, Siete Foods is still owned by PepsiCo. The ownership record was last checked against primary sources on that date.

Sources (3) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] PepsiCo, Inc. Annual Report on Form 10-K filed 2026-02-03 — SEC EDGAR, SEC Form 10-K, published 3 February 2026; retrieved 16 September 2026.
  2. [2] PepsiCo, Inc. Form 10-K for 2024, note 13 - acquisitions and divestitures — SEC EDGAR, SEC Form 10-K, published 4 February 2025; retrieved 16 September 2026.
  3. [3] USPTO: SIETE, serial 87321950, registration 5586997 — United States Patent and Trademark Office, Trademark registry; retrieved 26 September 2026.

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