Sabra is owned by PepsiCo (the United States, NASDAQ: PEP), which acquired the brand on 3 December 2024 for $241 million from Strauss Group.[1][2] Before PepsiCo took full ownership, Sabra was a joint venture, with Strauss Group holding 50% until 2024.
Sabra is the largest hummus brand in the United States, and PepsiCo acquired full ownership in 2024 after twenty years as a joint venture with the Israeli food company Strauss. Hummus grew from a specialty item to a mainstream dip during that period.
What PepsiCo's annual report says about Sabra
Sentences about Sabra from PepsiCo's latest annual filing[1], copied word for word.
In December 2024, we acquired the Strauss Group's 50% ownership in Sabra Dipping Company, LLC (Sabra) and Sabra became a wholly-owned subsidiary.
Sabra makes, markets, distributes and sells Sabra refrigerated dips and spreads.
(g) We recognized a pre-tax gain of $ 122 million ($ 92 million after-tax or $ 0.07 per share) in our PFNA segment, recorded in selling, general and administrative expenses, related to the remeasurement of our previously held 50 % equity ownership in Sabra at fair value.
How often PepsiCo names Sabra in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
The USPTO record for the Sabra mark lists Sabra Dipping Company, LLC as the owner of record (serial number 97485036). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]
PepsiCo is a publicly listed company headquartered in Purchase, New York, United States, founded in 1965. Brandtree records 29 brands under its control, and it is listed as NASDAQ: PEP.
PepsiCo was formed in 1965 by the merger of Pepsi-Cola and Frito-Lay. Roughly half its revenue comes from snacks rather than drinks, which distinguishes it from its main soft-drink competitor.
Brandtree records a controlling owner for 2,549 brands that began in the United States.
478 of them (19%) are now controlled by a company headquartered in another country; Sabra is not one of them.
PepsiCo bought the Strauss Group out of Sabra for $241 million in cash, ending the joint venture through which the two had run the largest hummus brand in the United States, and making it a wholly owned subsidiary. Consolidating it produced a $122 million pre-tax gain, the accounting effect of remeasuring the half PepsiCo already held at fair value.
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