Brandtree

Who owns Sabra?

Sabra is owned by PepsiCo (the United States, NASDAQ: PEP), which acquired the brand on 3 December 2024 for $241 million from Strauss Group.[1][2] Before PepsiCo took full ownership, Sabra was a joint venture, with Strauss Group holding 50% until 2024.

Evidence: PepsiCo, Inc. Annual Report on Form 10-K filed 2026-02-03, SEC EDGAR, 3 February 2026. Verified from filings; last checked .

Key facts

Current owner
PepsiCo, Inc. verified
Owned since
· deal details
Acquisition price
$241 million (equity value)
Owner HQ
🇺🇸 United States, Purchase, New York
Origin
🇺🇸 United States
Founded
1986
Category
Food › Condiments, sauces & seasonings › Sauces & ketchup
Parent ticker
NASDAQ: PEP
Trademark registrant
Sabra Dipping Company, LLC (USPTO)
Last verified
· 3 sources

About Sabra

Sabra is the largest hummus brand in the United States, and PepsiCo acquired full ownership in 2024 after twenty years as a joint venture with the Israeli food company Strauss. Hummus grew from a specialty item to a mainstream dip during that period.

What PepsiCo's annual report says about Sabra

Sentences about Sabra from PepsiCo's latest annual filing[1], copied word for word.

How often PepsiCo names Sabra in its annual report

A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.

Annual report filedTimes Sabra is named
202612
202515
20243

Trademark record for Sabra

The USPTO record for the Sabra mark lists Sabra Dipping Company, LLC as the owner of record (serial number 97485036). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]

Ownership timeline of Sabra

Owners of Sabra over 1986 to 2026 PepsiCo 2024–present 1990200020102020
  1. 2024 – present PepsiCo — acquired 3 December 2024 [1][2] verified

Where Sabra sits in PepsiCo

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Sabra sits in PepsiCo Tree of 29 brands under PepsiCo. PepsiCo Sabra 7UP Aquafina bubly Cheetos Diet Pepsi and 23 more

Open the full PepsiCo ownership tree →

See the full PepsiCo brand portfolio (29) →

Other brands owned by PepsiCo

PepsiCo controls 29 brands on Brandtree, 16 of them in food.

Also in food

All PepsiCo brands →

Other brands in sauces & ketchup, and who owns them

The 90 brands in sauces & ketchup on Brandtree belong to 52 owners. The largest is Develey, with 6.

BrandOwnerOwner based in
Bautz'ner Develey 🇩🇪 Germany
Chungjungone Daesang 🇰🇷 South Korea
Haitian Haitian 🇨🇳 China
Búfalo Grupo Herdez 🇲🇽 Mexico
A.1. Kraft Heinz 🇺🇸 United States
Las Palmas B&G Foods 🇺🇸 United States
Erisco Erisco Foods 🇳🇬 Nigeria
Hon Tsuyu Kikkoman 🇯🇵 Japan

Every brand in sauces & ketchup and its owner →

About the owner: PepsiCo

PepsiCo is a publicly listed company headquartered in Purchase, New York, United States, founded in 1965. Brandtree records 29 brands under its control, and it is listed as NASDAQ: PEP.

PepsiCo was formed in 1965 by the merger of Pepsi-Cola and Frito-Lay. Roughly half its revenue comes from snacks rather than drinks, which distinguishes it from its main soft-drink competitor.

PepsiCo: full profile, brands and acquisition history →

🇺🇸 Sabra and other American brands

Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Sabra is not one of them.

All American brands and who owns them →

Deals involving Sabra

Acquisition closed

PepsiCo acquires Sabra

PepsiCo bought the Strauss Group out of Sabra for $241 million in cash, ending the joint venture through which the two had run the largest hummus brand in the United States, and making it a wholly owned subsidiary. Consolidating it produced a $122 million pre-tax gain, the accounting effect of remeasuring the half PepsiCo already held at fair value.

Value
$241m
Buyer
PepsiCo
Regulatory
None recorded

Frequently asked questions

Who is the parent company of Sabra?

The parent company of Sabra is PepsiCo, a publicly listed company headquartered in the United States.

Is Sabra American?

Yes. Sabra originated in the United States in 1986 and its owner, PepsiCo, is also headquartered in the United States.

When did PepsiCo buy Sabra?

PepsiCo completed its acquisition of Sabra on 3 December 2024. The deal was valued at $241 million.

Is Sabra still owned by PepsiCo?

Yes. As of 9 October 2026, Sabra is still owned by PepsiCo. The ownership record was last checked against primary sources on that date.

Sources (3) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] PepsiCo, Inc. Annual Report on Form 10-K filed 2026-02-03 — SEC EDGAR, SEC Form 10-K, published 3 February 2026; retrieved 16 September 2026.
  2. [2] PepsiCo, Inc. Form 10-K for 2024, note 13 - acquisitions and divestitures — SEC EDGAR, SEC Form 10-K, published 4 February 2025; retrieved 16 September 2026.
  3. [3] USPTO: SABRA, serial 97485036, registration 7197766 — United States Patent and Trademark Office, Trademark registry; retrieved 26 September 2026.

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