Who owns Diet Pepsi?
Diet Pepsi is owned by PepsiCo (the United States, NASDAQ: PEP).[1]
Evidence: PepsiCo, Inc. Annual Report on Form 10-K filed 2026-02-03, SEC EDGAR, 3 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- PepsiCo, Inc. verified
- Owner HQ
- 🇺🇸 United States, Purchase, New York
- Origin
- 🇺🇸 United States
- Founded
- 1964
- Category
- Beverages › Soft drinks › Cola
- Parent ticker
- NASDAQ: PEP
- Trademark registrant
- PEPSICO, INC. (USPTO)
- Last verified
- · 2 sources
About Diet Pepsi
Diet Pepsi launched in 1964, eighteen years before Diet Coke, and was the first diet cola from a major producer. Its 2015 reformulation away from aspartame was reversed within a year after sales fell sharply. The episode is often cited as evidence that removing a disliked ingredient can still cost more in taste loyalty than it gains in reassurance.
How often PepsiCo names Diet Pepsi in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Trademark record for Diet Pepsi
The USPTO record for the Diet Pepsi mark lists PEPSICO, INC. as the owner of record (serial number 72254099). That name matches the owner named above.[2]
Ownership timeline of Diet Pepsi
Where Diet Pepsi sits in PepsiCo
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full PepsiCo ownership tree →
See the full PepsiCo brand portfolio (29) →
Other brands owned by PepsiCo
PepsiCo controls 29 brands on Brandtree, 12 of them in beverages.
Also in beverages
- 7UP (1929)
- Aquafina (1994)
- bubly (2018)
- Gatorade (1965)
- Mirinda (1959)
- Mountain Dew (1940)
- Pepsi (1893)
- Pepsi Max (1993)
- Propel (2000)
- Rockstar Energy (2001)
- Starry (2023)
Founded in the 1960s
- Doritos (1966)
Other brands in cola, and who owns them
The 23 brands in cola on Brandtree belong to 12 owners. The largest is Coca-Cola, with 5; PepsiCo has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Coca-Cola | Coca-Cola | 🇺🇸 United States |
| Coca-Cola Almaty Bottlers | Coca-Cola İçecek | 🇹🇷 Turkey |
| BIG Cola | AJE | 🇵🇪 Peru |
| Hamoud Cola | Hamoud Boualem | 🇩🇿 Algeria |
| Kofola | Kofola | 🇨🇿 Czech Republic |
| Smart Cola | Obolon | 🇺🇦 Ukraine |
| Jolly Cola | Olvi | 🇫🇮 Finland |
| Maxx Cola | PRAN-RFL | 🇧🇩 Bangladesh |
About the owner: PepsiCo
PepsiCo is a publicly listed company headquartered in Purchase, New York, United States, founded in 1965. Brandtree records 29 brands under its control, and it is listed as NASDAQ: PEP.
PepsiCo was formed in 1965 by the merger of Pepsi-Cola and Frito-Lay. Roughly half its revenue comes from snacks rather than drinks, which distinguishes it from its main soft-drink competitor.
🇺🇸 Diet Pepsi and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Diet Pepsi is not one of them.
- 7UP (United States) — Keurig Dr Pepper 🇺🇸
- Alani Nu — Celsius Holdings 🇺🇸
- André — Gallo 🇺🇸
- Angry Orchard — Boston Beer 🇺🇸
- Apple & Eve — Lassonde 🇨🇦
- Archery Summit — Crimson Wine Group 🇺🇸
Frequently asked questions
Who is the parent company of Diet Pepsi?
The parent company of Diet Pepsi is PepsiCo, a publicly listed company headquartered in the United States.
Is Diet Pepsi American?
Yes. Diet Pepsi originated in the United States in 1964 and its owner, PepsiCo, is also headquartered in the United States.
Is Diet Pepsi still owned by PepsiCo?
Yes. As of 26 September 2026, Diet Pepsi is still owned by PepsiCo. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] PepsiCo, Inc. Annual Report on Form 10-K filed 2026-02-03 — SEC EDGAR, SEC Form 10-K, published 3 February 2026; retrieved 16 September 2026.
- [2] USPTO: DIET PEPSI, serial 72254099, registration 824152 — United States Patent and Trademark Office, Trademark registry; retrieved 26 September 2026.
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