Who owns Hipinto?
Hipinto is owned by Postobón (Colombia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Postobón — Informe de Sostenibilidad 2025, Postobón S.A. Last checked .
Key facts
- Current owner
- Postobón S.A. reported
- Owner HQ
- 🇨🇴 Colombia
- Origin
- 🇨🇴 Colombia
- Category
- Beverages › Soft drinks › Other carbonated soft drinks
- Last verified
- · 1 sources
About Hipinto
Hipinto is one of the sodas in Postobón's carbonated range, marketed in its own right rather than as a flavour of the Postobón or Colombiana lines. The company reports that its 2025 campaign "Verdad y Punto" won an Effie Plata for influencer marketing, the kind of measure Postobón uses to judge whether its smaller brands still hold attention.
Ownership timeline of Hipinto
Where Hipinto sits in Postobón
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Postobón ownership tree →
See the full Postobón brand portfolio (12) →
Other brands owned by Postobón
Postobón controls 12 brands on Brandtree, 12 of them in beverages.
Also in beverages
- Agua Cristal (1917)
- Bretaña (1918)
- Colombiana
- Hatsu
- Hit (1997)
- Manzana Postobón (1954)
- Mr Tea (2005)
- Postobón (1904)
- Speed Max
- Squash (1999)
- Tutti Frutti
Other brands in other carbonated soft drinks, and who owns them
The 80 brands in other carbonated soft drinks on Brandtree belong to 47 owners. The largest is PepsiCo, with 4; Postobón has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Hamoud La Blanche | Hamoud Boualem | 🇩🇿 Algeria |
| 7UP (United States) | Keurig Dr Pepper | 🇺🇸 United States |
| 7UP | PepsiCo | 🇺🇸 United States |
| Faxe Kondi | Royal Unibrew | 🇩🇰 Denmark |
| Fanta | Coca-Cola | 🇺🇸 United States |
| Hi-Malt | Heineken | 🇳🇱 Netherlands |
| Jones Soda | Jones Soda | 🇺🇸 United States |
| Melo | Kasapreko | 🇬🇭 Ghana |
About the owner: Postobón
Postobón is a privately held company headquartered in Colombia, founded in 1904. Brandtree records 12 brands under its control.
Postobón was founded in Medellín in 1904 by Valerio Tobón Olarte and Gabriel Posada, whose partnership Posada & Tobón gave the company the name it still uses. It belongs to the Organización Ardila Lülle and is the dominant Colombian soft drinks business, with more than fifty brands across sodas, bottled water, fruit drinks, teas, energy and hydration drinks, malts and beer. It also distributes and sells brands made by other companies, among them Pepsi, Gatorade, 7UP and Red Bull, which it does not own.
🇨🇴 Hipinto and other Colombian brands
Brandtree records a controlling owner for 108 brands that began in Colombia. 10 of them (9%) are now controlled by a company headquartered in another country; Hipinto is not one of them.
- Activade — Quala 🇨🇴
- Aguila — AB InBev 🇧🇪
- Almendra Tropical — CasaLuker 🇨🇴
- La Bastilla — Grupo Nutresa 🇨🇴
- Airplan — ASUR 🇲🇽
- Alpina — Alpina 🇨🇴
Frequently asked questions
Who is the parent company of Hipinto?
The parent company of Hipinto is Postobón, a privately held company headquartered in Colombia.
Is Hipinto Colombian?
Yes. Hipinto originated in Colombia and its owner, Postobón, is also headquartered in Colombia.
Is Hipinto still owned by Postobón?
Yes. As of 22 September 2026, Hipinto is still owned by Postobón. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Postobón — Informe de Sostenibilidad 2025 — Postobón S.A., Annual report; retrieved 22 September 2026.
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