Who owns Hatsu?
Hatsu is owned by Postobón (Colombia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Postobón — Informe de Sostenibilidad 2025, Postobón S.A. Last checked .
Key facts
- Current owner
- Postobón S.A. reported
- Owner HQ
- 🇨🇴 Colombia
- Origin
- 🇨🇴 Colombia
- Category
- Beverages › Soft drinks › Ready-to-drink tea & coffee
- Last verified
- · 1 sources
About Hatsu
Hatsu is Postobón's premium tea brand, sold in a range the company describes as nine colours of tea and extended into canned sodas in three flavours and a black tea in litre Tetra Pak cartons. It works with fashion and lifestyle partners rather than with sport, and in 2025 it held an Icontec certification for materials neutrality.
Ownership timeline of Hatsu
Where Hatsu sits in Postobón
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Postobón ownership tree →
See the full Postobón brand portfolio (12) →
Other brands owned by Postobón
Postobón controls 12 brands on Brandtree, 12 of them in beverages.
Also in beverages
- Agua Cristal (1917)
- Bretaña (1918)
- Colombiana
- Hipinto
- Hit (1997)
- Manzana Postobón (1954)
- Mr Tea (2005)
- Postobón (1904)
- Speed Max
- Squash (1999)
- Tutti Frutti
Other brands in ready-to-drink tea & coffee, and who owns them
The 40 brands in ready-to-drink tea & coffee on Brandtree belong to 31 owners. The largest is Coca-Cola, with 3; Postobón has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Ayataka | Coca-Cola | 🇺🇸 United States |
| East Leaf | Nongfu Spring | 🇨🇳 China |
| Cordia | Ghanim International | 🇧🇳 Brunei |
| Barista Rules | Maeil Dairies | 🇰🇷 South Korea |
| VITA | Vitasoy | 🇭🇰 Hong Kong |
| Justea | Yeo's | 🇸🇬 Singapore |
| Free Tea | AJE | 🇵🇪 Peru |
| Ice Leaf | Almarai | 🇸🇦 Saudi Arabia |
About the owner: Postobón
Postobón is a privately held company headquartered in Colombia, founded in 1904. Brandtree records 12 brands under its control.
Postobón was founded in Medellín in 1904 by Valerio Tobón Olarte and Gabriel Posada, whose partnership Posada & Tobón gave the company the name it still uses. It belongs to the Organización Ardila Lülle and is the dominant Colombian soft drinks business, with more than fifty brands across sodas, bottled water, fruit drinks, teas, energy and hydration drinks, malts and beer. It also distributes and sells brands made by other companies, among them Pepsi, Gatorade, 7UP and Red Bull, which it does not own.
🇨🇴 Hatsu and other Colombian brands
Brandtree records a controlling owner for 108 brands that began in Colombia. 10 of them (9%) are now controlled by a company headquartered in another country; Hatsu is not one of them.
- Activade — Quala 🇨🇴
- Aguila — AB InBev 🇧🇪
- Almendra Tropical — CasaLuker 🇨🇴
- La Bastilla — Grupo Nutresa 🇨🇴
- Airplan — ASUR 🇲🇽
- Alpina — Alpina 🇨🇴
Frequently asked questions
Who is the parent company of Hatsu?
The parent company of Hatsu is Postobón, a privately held company headquartered in Colombia.
Is Hatsu Colombian?
Yes. Hatsu originated in Colombia and its owner, Postobón, is also headquartered in Colombia.
Is Hatsu still owned by Postobón?
Yes. As of 22 September 2026, Hatsu is still owned by Postobón. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Postobón — Informe de Sostenibilidad 2025 — Postobón S.A., Annual report; retrieved 22 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.