Who owns Hatsu?
Hatsu is owned by Postobón (Colombia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Postobón S.A. reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇨🇴 Colombia
- Origin
- 🇨🇴 Colombia
- Category
- Beverages › Soft drinks › Ready-to-drink tea & coffee
- Last verified
- · 1 sources
About Hatsu
Hatsu is Postobón's premium tea brand, sold in a range the company describes as nine colours of tea and extended into canned sodas in three flavours and a black tea in litre Tetra Pak cartons. It works with fashion and lifestyle partners rather than with sport, and in 2025 it held an Icontec certification for materials neutrality.
Ownership timeline of Hatsu
Where Hatsu sits in Postobón
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Postobón ownership tree →
Other brands owned by Postobón in beverages
Latest news about Hatsu
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Hatsu?
The parent company of Hatsu is Postobón, a privately held company headquartered in Colombia.
Is Hatsu Colombian?
Yes. Hatsu originated in Colombia and its owner, Postobón, is also headquartered in Colombia.
Is Hatsu still owned by Postobón?
Yes. As of 22 September 2026, Hatsu is still owned by Postobón. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Postobón — Informe de Sostenibilidad 2025 — Postobón S.A., Annual report; retrieved 22 September 2026.
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