Who owns Activade?
Activade is owned by Quala (Colombia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Nuestra historia 1980 - 1989, Quala. Last checked .
Key facts
- Current owner
- Quala S.A. reported
- Owner HQ
- 🇨🇴 Colombia, Bogotá
- Origin
- 🇨🇴 Colombia
- Founded
- 2000
- Category
- Beverages › Soft drinks › Sports & hydration drinks
- Last verified
- · 1 sources
About Activade
Activade is a powdered hydration drink designed to be consumed before, during and after exercise, according to Quala's brand page. Quala's history page records that it launched Activade in 2000 as its entry into the hydration drinks market, initially in passion fruit, mandarin, grape and tropical fruit flavours.
Ownership timeline of Activade
Where Activade sits in Quala
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Quala ownership tree →
See the full Quala brand portfolio (15) →
Other brands owned by Quala
Quala controls 15 brands on Brandtree, 4 of them in beverages.
Also in beverages
Founded in the 2000s
- Del Fogón (2000)
Other brands in sports & hydration drinks, and who owns them
The 20 brands in sports & hydration drinks on Brandtree belong to 17 owners. The largest is Coca-Cola, with 3.
About the owner: Quala
Quala is a privately held company headquartered in Bogotá, Colombia, founded in 1980. Brandtree records 15 brands under its control.
Quala is a Colombian mass-consumption food and drinks company with its head office in Bogotá. Its own history page says it began in 1980 and now operates in eight countries of Central and South America. Its Colombian portfolio covers powdered soft drinks, soups and broths, seasonings, desserts and snacks. A separate Quala Nova innovation arm, whose brand pages are password-protected, holds further brands (energy drinks, hair care, household) that are not listed here because they could not be read.
🇨🇴 Activade and other Colombian brands
Brandtree records a controlling owner for 99 brands that began in Colombia. 10 of them (10%) are now controlled by a company headquartered in another country; Activade is not one of them.
- Agua Cristal — Postobón 🇨🇴
- Aguila — AB InBev 🇧🇪
- Almendra Tropical — CasaLuker 🇨🇴
- La Bastilla — Grupo Nutresa 🇨🇴
- Airplan — ASUR 🇲🇽
- Alpina — Alpina 🇨🇴
Frequently asked questions
Who is the parent company of Activade?
The parent company of Activade is Quala, a privately held company headquartered in Colombia.
Is Activade Colombian?
Yes. Activade originated in Colombia in 2000 and its owner, Quala, is also headquartered in Colombia.
Is Activade still owned by Quala?
Yes. As of 4 October 2026, Activade is still owned by Quala. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Nuestra historia 1980 - 1989 — Quala, Official document; retrieved 4 October 2026.
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