Who owns Speed Max?
Speed Max is owned by Postobón (Colombia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Postobón — Informe de Sostenibilidad 2025, Postobón S.A. Last checked .
Key facts
- Current owner
- Postobón S.A. reported
- Owner HQ
- 🇨🇴 Colombia
- Origin
- 🇨🇴 Colombia
- Category
- Beverages › Soft drinks › Energy drinks
- Last verified
- · 1 sources
About Speed Max
Speed Max is Postobón's own energy drink, the brand it fields against the imported names it distributes in Colombia but does not own. Its 2025 campaign was fronted by Beéle, one of the most-streamed Colombian artists on Spotify, and came with a new flavour; energy drinks are one of the categories the company says it is deliberately developing.
Ownership timeline of Speed Max
Where Speed Max sits in Postobón
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Postobón ownership tree →
See the full Postobón brand portfolio (12) →
Other brands owned by Postobón
Postobón controls 12 brands on Brandtree, 12 of them in beverages.
Also in beverages
- Agua Cristal (1917)
- Bretaña (1918)
- Colombiana
- Hatsu
- Hipinto
- Hit (1997)
- Manzana Postobón (1954)
- Mr Tea (2005)
- Postobón (1904)
- Squash (1999)
- Tutti Frutti
Other brands in energy drinks, and who owns them
The 44 brands in energy drinks on Brandtree belong to 34 owners. The largest is Monster Beverage, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Bang Energy | Monster Beverage | 🇺🇸 United States |
| Climax | Heineken | 🇳🇱 Netherlands |
| M-150 | Osotspa | 🇹🇭 Thailand |
| Alani Nu | Celsius Holdings | 🇺🇸 United States |
| Baikal | Chernogolovka | 🇷🇺 Russia |
| Boost | A.G. Barr | 🇬🇧 United Kingdom |
| Volt | AJE | 🇵🇪 Peru |
| Collab | Bera | 🇮🇸 Iceland |
About the owner: Postobón
Postobón is a privately held company headquartered in Colombia, founded in 1904. Brandtree records 12 brands under its control.
Postobón was founded in Medellín in 1904 by Valerio Tobón Olarte and Gabriel Posada, whose partnership Posada & Tobón gave the company the name it still uses. It belongs to the Organización Ardila Lülle and is the dominant Colombian soft drinks business, with more than fifty brands across sodas, bottled water, fruit drinks, teas, energy and hydration drinks, malts and beer. It also distributes and sells brands made by other companies, among them Pepsi, Gatorade, 7UP and Red Bull, which it does not own.
🇨🇴 Speed Max and other Colombian brands
Brandtree records a controlling owner for 108 brands that began in Colombia. 10 of them (9%) are now controlled by a company headquartered in another country; Speed Max is not one of them.
- Activade — Quala 🇨🇴
- Aguila — AB InBev 🇧🇪
- Almendra Tropical — CasaLuker 🇨🇴
- La Bastilla — Grupo Nutresa 🇨🇴
- Airplan — ASUR 🇲🇽
- Alpina — Alpina 🇨🇴
Frequently asked questions
Who is the parent company of Speed Max?
The parent company of Speed Max is Postobón, a privately held company headquartered in Colombia.
Is Speed Max Colombian?
Yes. Speed Max originated in Colombia and its owner, Postobón, is also headquartered in Colombia.
Is Speed Max still owned by Postobón?
Yes. As of 22 September 2026, Speed Max is still owned by Postobón. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Postobón — Informe de Sostenibilidad 2025 — Postobón S.A., Annual report; retrieved 22 September 2026.
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