Who owns Speed Max?
Speed Max is owned by Postobón (Colombia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Postobón S.A. reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇨🇴 Colombia
- Origin
- 🇨🇴 Colombia
- Category
- Beverages › Soft drinks › Energy drinks
- Last verified
- · 1 sources
About Speed Max
Speed Max is Postobón's own energy drink, the brand it fields against the imported names it distributes in Colombia but does not own. Its 2025 campaign was fronted by Beéle, one of the most-streamed Colombian artists on Spotify, and came with a new flavour; energy drinks are one of the categories the company says it is deliberately developing.
Ownership timeline of Speed Max
Where Speed Max sits in Postobón
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Postobón ownership tree →
Other brands owned by Postobón in beverages
Latest news about Speed Max
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Speed Max?
The parent company of Speed Max is Postobón, a privately held company headquartered in Colombia.
Is Speed Max Colombian?
Yes. Speed Max originated in Colombia and its owner, Postobón, is also headquartered in Colombia.
Is Speed Max still owned by Postobón?
Yes. As of 22 September 2026, Speed Max is still owned by Postobón. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Postobón — Informe de Sostenibilidad 2025 — Postobón S.A., Annual report; retrieved 22 September 2026.
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