Who owns Hit?
Hit, a drinks brand, is owned by Postobón (Colombia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Postobón S.A. reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇨🇴 Colombia
- Origin
- 🇨🇴 Colombia
- Founded
- 1997
- Category
- Beverages › Soft drinks › Juice & juice drinks
- Last verified
- · 2 sources
About Hit
Hit is Postobón's fruit drink, introduced in 1997 using pasteurisation and bottling methods that were new to Colombia at the time. The company cites Nielsen in calling it the country's leading fruit beverage by both value and volume. In 2025 it added a 300 millilitre plastic single-serve nationwide and took an Effie Oro and an Effie Plata.
Ownership timeline of Hit
Where Hit sits in Postobón
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Postobón ownership tree →
Other brands owned by Postobón in beverages
Latest news about Hit
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Hit?
The parent company of Hit is Postobón, a privately held company headquartered in Colombia.
Is Hit Colombian?
Yes. Hit originated in Colombia in 1997 and its owner, Postobón, is also headquartered in Colombia.
Is Hit still owned by Postobón?
Yes. As of 22 September 2026, Hit is still owned by Postobón. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Postobón — Informe de Sostenibilidad 2025 — Postobón S.A., Annual report; retrieved 22 September 2026.
- [2] Postobón — La historia — Postobón S.A., Official document; retrieved 22 September 2026.
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