Who owns Squash?
Squash is owned by Postobón (Colombia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Postobón S.A. reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇨🇴 Colombia
- Origin
- 🇨🇴 Colombia
- Founded
- 1999
- Category
- Beverages › Soft drinks › Sports & hydration drinks
- Last verified
- · 2 sources
About Squash
Squash is the sports hydration drink Postobón launched in 1999, and the company puts its share of that Colombian category at thirty per cent. It competes in a market where Postobón also distributes Gatorade on behalf of another company, and in 2025 it added a wild berries flavour to broaden the range.
Ownership timeline of Squash
Where Squash sits in Postobón
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Postobón ownership tree →
Other brands owned by Postobón in beverages
Latest news about Squash
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Squash?
The parent company of Squash is Postobón, a privately held company headquartered in Colombia.
Is Squash Colombian?
Yes. Squash originated in Colombia in 1999 and its owner, Postobón, is also headquartered in Colombia.
Is Squash still owned by Postobón?
Yes. As of 22 September 2026, Squash is still owned by Postobón. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Postobón — Informe de Sostenibilidad 2025 — Postobón S.A., Annual report; retrieved 22 September 2026.
- [2] Postobón — La historia — Postobón S.A., Official document; retrieved 22 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.