Who owns Squash?
Squash is owned by Postobón (Colombia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Postobón — Informe de Sostenibilidad 2025, Postobón S.A. Last checked .
Key facts
- Current owner
- Postobón S.A. reported
- Owner HQ
- 🇨🇴 Colombia
- Origin
- 🇨🇴 Colombia
- Founded
- 1999
- Category
- Beverages › Soft drinks › Sports & hydration drinks
- Last verified
- · 2 sources
About Squash
Squash is the sports hydration drink Postobón launched in 1999, and the company puts its share of that Colombian category at thirty per cent. It competes in a market where Postobón also distributes Gatorade on behalf of another company, and in 2025 it added a wild berries flavour to broaden the range.
Ownership timeline of Squash
Where Squash sits in Postobón
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Postobón ownership tree →
See the full Postobón brand portfolio (12) →
Other brands owned by Postobón
Postobón controls 12 brands on Brandtree, 12 of them in beverages.
Also in beverages
- Agua Cristal (1917)
- Bretaña (1918)
- Colombiana
- Hatsu
- Hipinto
- Hit (1997)
- Manzana Postobón (1954)
- Mr Tea (2005)
- Postobón (1904)
- Speed Max
- Tutti Frutti
Other brands in sports & hydration drinks, and who owns them
The 20 brands in sports & hydration drinks on Brandtree belong to 17 owners. The largest is Coca-Cola, with 3.
About the owner: Postobón
Postobón is a privately held company headquartered in Colombia, founded in 1904. Brandtree records 12 brands under its control.
Postobón was founded in Medellín in 1904 by Valerio Tobón Olarte and Gabriel Posada, whose partnership Posada & Tobón gave the company the name it still uses. It belongs to the Organización Ardila Lülle and is the dominant Colombian soft drinks business, with more than fifty brands across sodas, bottled water, fruit drinks, teas, energy and hydration drinks, malts and beer. It also distributes and sells brands made by other companies, among them Pepsi, Gatorade, 7UP and Red Bull, which it does not own.
🇨🇴 Squash and other Colombian brands
Brandtree records a controlling owner for 108 brands that began in Colombia. 10 of them (9%) are now controlled by a company headquartered in another country; Squash is not one of them.
- Activade — Quala 🇨🇴
- Aguila — AB InBev 🇧🇪
- Almendra Tropical — CasaLuker 🇨🇴
- La Bastilla — Grupo Nutresa 🇨🇴
- Airplan — ASUR 🇲🇽
- Alpina — Alpina 🇨🇴
Frequently asked questions
Who is the parent company of Squash?
The parent company of Squash is Postobón, a privately held company headquartered in Colombia.
Is Squash Colombian?
Yes. Squash originated in Colombia in 1999 and its owner, Postobón, is also headquartered in Colombia.
Is Squash still owned by Postobón?
Yes. As of 22 September 2026, Squash is still owned by Postobón. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Postobón — Informe de Sostenibilidad 2025 — Postobón S.A., Annual report; retrieved 22 September 2026.
- [2] Postobón — La historia — Postobón S.A., Official document; retrieved 22 September 2026.
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