Brandtree

Postobón: brands it owns and its ownership tree

Postobón is a privately held company headquartered in Colombia that owns 12 consumer brands.[1]

Postobón was founded in Medellín in 1904 by Valerio Tobón Olarte and Gabriel Posada, whose partnership Posada & Tobón gave the company the name it still uses. It belongs to the Organización Ardila Lülle and is the dominant Colombian soft drinks business, with more than fifty brands across sodas, bottled water, fruit drinks, teas, energy and hydration drinks, malts and beer. It also distributes and sells brands made by other companies, among them Pepsi, Gatorade, 7UP and Red Bull, which it does not own.

Company facts

Legal name
Postobón S.A.
Type
privately held company · see all privately held company owners
Headquarters
🇨🇴 Colombia
Founded
1904
Website
www.postobon.com
Last verified
· 1 sources

Postobón in numbers

Everything Postobón owns

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Postobón owns Tree of 12 brands under Postobón. Postobón Agua Cristal Bretaña Colombiana Hatsu Hipinto Hit Manzana Postobón Mr Tea and 4 more

Full-screen interactive tree → · Download as infographic

Brand portfolio by category

Full portfolio, 12 brands, with sources → · Competitors by shared categories →

Latest news about Postobón

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Frequently asked questions

What brands does Postobón own?

Postobón owns 12 consumer brands tracked here, including Agua Cristal, Postobón, Bretaña, Colombiana, Manzana Postobón and Mr Tea.

Is Postobón a Colombian company?

Yes. Postobón is headquartered in Colombia and was founded in 1904.

Who owns Postobón?

Postobón is privately held. Postobón was founded in Medellín in 1904 by Valerio Tobón Olarte and Gabriel Posada, whose partnership Posada & Tobón gave the company the name it still uses.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Postobón — Informe de Sostenibilidad 2025 — Postobón S.A., Annual report; retrieved 22 September 2026.

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