Who are Bacardi's biggest competitors?
On Brandtree, Bacardi's biggest competitors by shared categories are Diageo, which shares 6 categories, such as rum and whisky & bourbon; Pernod Ricard, which shares 5 categories, such as rum; and Campari Group, which shares 5 categories, such as liqueurs & aperitifs.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Bacardi controls 7 brands with a page here, across 6 categories; 39 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Diageo Bacardi vs Diageo | 6 | 86% | Rum, Whisky & bourbon and Gin and 3 more |
| 2 | Pernod Ricard Bacardi vs Pernod Ricard | 5 | 71% | Rum, Whisky & bourbon and Liqueurs & aperitifs and 2 more |
| 3 | Campari Group Bacardi vs Campari Group | 5 | 83% | Liqueurs & aperitifs, Rum and Tequila & mezcal and 2 more |
| 4 | Amber Beverage Group Bacardi vs Amber Beverage Group | 5 | 71% | Tequila & mezcal, Whisky & bourbon and Gin and 2 more |
| 5 | Becle | 4 | 67% | Tequila & mezcal, Rum and Vodka and 1 more |
| 6 | Liviko | 4 | 67% | Liqueurs & aperitifs, Rum and Vodka and 1 more |
| 7 | Rémy Cointreau | 4 | 57% | Rum, Whisky & bourbon and Gin and 1 more |
| 8 | Demerara Distillers | 3 | 21% | Rum, Gin and Vodka |
| 9 | William Grant & Sons | 3 | 50% | Whisky & bourbon, Rum and Gin |
| 10 | ST. Nicolaus | 3 | 43% | Liqueurs & aperitifs, Gin and Vodka |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Bacardi and Diageo: 6 shared categories
Bacardi and Pernod Ricard: 5 shared categories
Pernod Ricard · Full head-to-head
| Category | Bacardi | Pernod Ricard |
|---|---|---|
| Rum | Bacardi, Havana Club (United States) | Havana Club, Malibu |
| Whisky & bourbon | Dewar's | Chivas Regal, Jameson, The Glenlivet |
| Liqueurs & aperitifs | Martini | Kahlúa, Ricard |
| Gin | Bombay Sapphire | Beefeater |
| Vodka | Grey Goose | Absolut |
Bacardi and Campari Group: 5 shared categories
Campari Group · Full head-to-head
| Category | Bacardi | Campari Group |
|---|---|---|
| Liqueurs & aperitifs | Martini | Aperol, Campari, Grand Marnier |
| Rum | Bacardi, Havana Club (United States) | Appleton Estate |
| Tequila & mezcal | Patrón | Espolòn |
| Vodka | Grey Goose | SKYY |
| Whisky & bourbon | Dewar's | Wild Turkey |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Bacardi owns and the most overlapping owners on Brandtree.