Casamigos is owned by Diageo (the United Kingdom, LSE: DGE), which acquired the brand on 21 August 2017 for $1 billion.[1][2] Casamigos was founded in 2013 in Mexico and was independent until 2017.
Evidence: Diageo plc Annual Report on Form 20-F filed 2026-08-18, SEC EDGAR, 18 August 2026. Verified from filings; last checked .
Casamigos was founded in 2013 by George Clooney, Rande Gerber and Mike Meldman, who had a tequila made for their own use in Mexico and were told by the distillery that they needed a licence to keep ordering it. Diageo bought it in 2017 for up to $1 billion, a price that set off a wave of celebrity spirits deals.
Sentences about Casamigos from Diageo's latest annual filing[1], copied word for word.
Tequila net sales declined 21.1%, driven by both Don Julio and Casamigos, reflecting a softer category, increased competitive intensity, and tough comparatives in the prior period and both brands lost share.
Casamigos price repositioning is now being rolled out alongside a refreshed marketing campaign to improve brand competitiveness.
RTDs/Cocktails net sales grew 35.1%, mainly driven by the successful launch of Casamigos RTS for the FIFA World Cup and growth in Casamigos RTD, as well as strong performance from Bulleit and Ketel One Cocktails.
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
The USPTO record for the Casamigos mark lists Casamigos Tequila, LLC as the owner of record (serial number 85315862). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Diageo ownership tree →
See the full Diageo brand portfolio (23) →
Diageo controls 23 brands on Brandtree, 23 of them in beverages.
The 14 brands in tequila & mezcal on Brandtree belong to 7 owners. The largest is Becle, with 5; Diageo has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| 1800 | Becle | 🇲🇽 Mexico |
| KAH Tequila | Amber Beverage Group | 🇱🇺 Luxembourg |
| el Jimador | Brown-Forman | 🇺🇸 United States |
| Patrón | Bacardi | 🇧🇲 Bermuda |
| Espolòn | Campari Group | 🇳🇱 Netherlands |
| Casa Noble | Constellation Brands | 🇺🇸 United States |
| 400 Conejos | Becle | 🇲🇽 Mexico |
| Gran Centenario | Becle | 🇲🇽 Mexico |
Diageo is a publicly listed company headquartered in London, United Kingdom, founded in 1997. Brandtree records 23 brands under its control, and it is listed as LSE: DGE and NYSE: DEO.
Diageo was formed in 1997 by the merger of Guinness and Grand Metropolitan. It is the largest spirits company in the world, with a portfolio spanning Scotch whisky, vodka, gin, rum, tequila and stout.
Brandtree records a controlling owner for 113 brands that began in Mexico. 28 of them (25%) are now controlled by a company headquartered in another country, Casamigos among them.
Diageo bought Casamigos, the tequila founded by George Clooney, Rande Gerber and Mike Meldman, for $700 million up front and up to $300 million more on performance. The price for a four-year-old brand helped set off a wave of celebrity spirits deals.
The parent company of Casamigos is Diageo, a publicly listed company headquartered in the United Kingdom.
Casamigos originated in Mexico in 2013, but it is owned today by Diageo, which is headquartered in the United Kingdom. So Casamigos is a Mexican-origin brand under British ownership.
Diageo completed its acquisition of Casamigos on 21 August 2017, after announcing the deal on 21 June 2017. The deal was valued at $1 billion (enterprise value).
Casamigos was an independent company from its founding in 2013 until Diageo acquired it in 2017.
Yes. As of 9 October 2026, Casamigos is still owned by Diageo. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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