Brandtree

Who owns Pimm's?

Pimm's is owned by Diageo (the United Kingdom, LSE: DGE).[1]

Evidence: Diageo plc Annual Report on Form 20-F filed 2026-08-18, SEC EDGAR, 18 August 2026. Verified from filings; last checked .

Key facts

Current owner
Diageo plc verified
Owner HQ
🇬🇧 United Kingdom, London
Origin
🇬🇧 United Kingdom, London
Founded
1823
Category
Beverages › Spirits › Liqueurs & aperitifs
Parent ticker
LSE: DGE NYSE: DEO
Trademark registrant
DIAGEO BRANDS B.V. (USPTO)
Last verified
· 2 sources

About Pimm's

Pimm's No. 1 Cup is a gin-based liqueur created by a London oyster bar owner in 1823 and served in a fruit cup with lemonade. It is inseparable from Wimbledon and the English summer social season. Diageo owns it, and its sales are so concentrated in summer that production is planned around a few weeks of demand.

Trademark record for Pimm's

The USPTO record for the Pimm's mark lists DIAGEO BRANDS B.V. as the owner of record (serial number 78280388). That name matches the owner named above.[2]

Ownership timeline of Pimm's

Owners of Pimm's over 1823 to 2026 Diageo start not recorded–present Diageo (start not recorded) 1840186018801900192019401960198020002020
  1. Current owner Diageo [1] verified

Where Pimm's sits in Diageo

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Pimm's sits in Diageo Tree of 23 brands under Diageo. Diageo Pimm's Baileys Buchanan's Bulleit Captain Morgan Cardhu and 17 more

Open the full Diageo ownership tree →

See the full Diageo brand portfolio (23) →

Other brands owned by Diageo

Diageo controls 23 brands on Brandtree, 23 of them in beverages.

Also in beverages

All Diageo brands →

Other brands in liqueurs & aperitifs, and who owns them

The 42 brands in liqueurs & aperitifs on Brandtree belong to 25 owners. The largest is Kasapreko, with 3; Diageo has 2.

BrandOwnerOwner based in
Aperol Campari Group 🇳🇱 Netherlands
Alomo Bitters Kasapreko 🇬🇭 Ghana
Kännu Kukk Liviko 🇪🇪 Estonia
Kòfi Kòrsou Senior & Co. 🇨🇼 Curaçao
Fütyülős Zwack Unicum 🇭🇺 Hungary
Amaro di Angostura Angostura 🇹🇹 Trinidad and Tobago
Joseph Cartron GBH 🇲🇶 Martinique
Carolans Irish Cream Heaven Hill 🇺🇸 United States

Every brand in liqueurs & aperitifs and its owner →

About the owner: Diageo

Diageo is a publicly listed company headquartered in London, United Kingdom, founded in 1997. Brandtree records 23 brands under its control, and it is listed as LSE: DGE and NYSE: DEO.

Diageo was formed in 1997 by the merger of Guinness and Grand Metropolitan. It is the largest spirits company in the world, with a portfolio spanning Scotch whisky, vodka, gin, rum, tequila and stout.

Diageo: full profile, brands and acquisition history →

🇬🇧 Pimm's and other British brands

Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country; Pimm's is not one of them.

All British brands and who owns them →

Frequently asked questions

Who is the parent company of Pimm's?

The parent company of Pimm's is Diageo, a publicly listed company headquartered in the United Kingdom.

Is Pimm's British?

Yes. Pimm's originated in the United Kingdom in 1823 and its owner, Diageo, is also headquartered in the United Kingdom.

Is Pimm's still owned by Diageo?

Yes. As of 27 September 2026, Pimm's is still owned by Diageo. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Diageo plc Annual Report on Form 20-F filed 2026-08-18 — SEC EDGAR, SEC Form 20-F, published 18 August 2026; retrieved 16 September 2026.
  2. [2] USPTO: PIMM'S, serial 78280388, registration 2984992 — United States Patent and Trademark Office, Trademark registry; retrieved 27 September 2026.

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