Who owns Joseph Cartron?
Joseph Cartron is owned by GBH (Martinique), which has owned the brand since 2021.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Spiribam — nos marques propriétaires et nos marques partenaires, Spiribam (Groupe Bernard Hayot). Last checked .
Key facts
- Current owner
- Groupe Bernard Hayot reported
- Owned since
- Owner HQ
- 🇲🇶 Martinique, Le Lamentin · browse countries
- Origin
- 🇫🇷 France, Nuits-Saint-Georges
- Founded
- 1882
- Category
- Beverages › Spirits › Liqueurs & aperitifs
- Last verified
- · 1 sources
About Joseph Cartron
Joseph Cartron founded the house that carries his name at Nuits-Saint-Georges in Burgundy in 1882, supplying local bars with lemonade and seltzer water while making fruit liqueurs, brandies and eaux-de-vie. It is the brand that took the spirits arm of Groupe Bernard Hayot beyond rum: Spiribam announced the acquisition in July 2021 and now lists Maison Cartron among the brands it owns.
Ownership timeline of Joseph Cartron
Where Joseph Cartron sits in GBH
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full GBH ownership tree →
See the full GBH brand portfolio (10) →
Other brands owned by GBH
GBH controls 10 brands on Brandtree, 10 of them in beverages.
Also in beverages
Other brands in liqueurs & aperitifs, and who owns them
The 43 brands in liqueurs & aperitifs on Brandtree belong to 26 owners. The largest is Kasapreko, with 3; GBH has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Aperol | Campari Group | 🇳🇱 Netherlands |
| Alomo Bitters | Kasapreko | 🇬🇭 Ghana |
| Kännu Kukk | Liviko | 🇪🇪 Estonia |
| Kòfi Kòrsou | Senior & Co. | 🇨🇼 Curaçao |
| Fütyülős | Zwack Unicum | 🇭🇺 Hungary |
| Amaro di Angostura | Angostura | 🇹🇹 Trinidad and Tobago |
| Baileys | Diageo | 🇬🇧 United Kingdom |
| Carolans Irish Cream | Heaven Hill | 🇺🇸 United States |
About the owner: GBH
GBH is a privately held company headquartered in Le Lamentin, Martinique, founded in 1960. Brandtree records 10 brands under its control.
Groupe Bernard Hayot is a family group founded in Martinique in 1960 with more than 19,300 employees across 19 territories. It works through three arms: car distribution, large-format retail, and industrial and diversified activities that include food service, construction materials, cosmetics, bananas and spirits. Much of its retail estate trades under banners it franchises rather than owns, among them Carrefour, Mr.Bricolage and Decathlon. Its spirits are grouped under Spiribam, which sells the group's brands in more than 70 countries.
🇫🇷 Joseph Cartron and other French brands
Brandtree records a controlling owner for 327 brands that began in France. 102 of them (31%) are now controlled by a company headquartered in another country, Joseph Cartron among them.
- Alexandre Bonnet — Lanson-BCC 🇫🇷
- Carola — Spadel 🇧🇪
- Carte Noire — Lavazza 🇮🇹
- Champagne de Castellane — Laurent-Perrier 🇫🇷
- Charles Lafitte — Maison Pommery & Associés 🇫🇷
- Cointreau — Rémy Cointreau 🇫🇷
Frequently asked questions
Who is the parent company of Joseph Cartron?
The parent company of Joseph Cartron is GBH, a privately held company headquartered in Martinique.
Is Joseph Cartron French or Martinican?
Joseph Cartron originated in France in 1882, but it is owned today by GBH, which is headquartered in Martinique. So Joseph Cartron is a French-origin brand under Martinican ownership.
Since when has GBH owned Joseph Cartron?
GBH has owned Joseph Cartron since 2021.
Is Joseph Cartron still owned by GBH?
Yes. As of 22 September 2026, Joseph Cartron is still owned by GBH. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Spiribam — nos marques propriétaires et nos marques partenaires — Spiribam (Groupe Bernard Hayot), Official document; retrieved 22 September 2026.
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