Campari Group: brands it owns and its ownership tree
Campari Group (BIT: CPR) is a publicly listed company headquartered in Amsterdam, Netherlands that owns 7 consumer brands, and has 3 recorded transactions.[1]
Campari Group traces to a Milan café in 1860 where Gaspare Campari made the bitter aperitif that carries his name. It grew from one product into the sixth-largest spirits group in the world by buying brands rather than building them, and the Garavoglia family retains control through a Dutch holding structure.
Campari acquired Grand Marnier for about EUR 684 million after a long courtship of the founding family's shareholders. Using cognac rather than neutral spirit as the base is what separates Grand Marnier from triple sec, and it made Campari a serious owner in liqueurs.
Campari acquired Lascelles deMercado for about $415 million, taking Appleton Estate and with it one of the oldest continuously operating rum distilleries in the Caribbean, producing in Jamaica's Nassau Valley since 1749.
Campari acquired Wild Turkey from Pernod Ricard for about $575 million, giving the Italian group a Kentucky bourbon distillery. Pernod was selling assets it had taken on with Absolut the year before.