Who are Campari Group's biggest competitors?
On Brandtree, Campari Group's biggest competitors by shared categories are Diageo, which shares 5 categories, such as liqueurs & aperitifs and whisky & bourbon; Bacardi, which shares 5 categories, such as liqueurs & aperitifs; and Pernod Ricard, which shares 4 categories, such as liqueurs & aperitifs.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Campari Group controls 7 brands with a page here, across 5 categories; 36 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Diageo Campari Group vs Diageo | 5 | 71% | Liqueurs & aperitifs, Whisky & bourbon and Vodka and 2 more |
| 2 | Bacardi Campari Group vs Bacardi | 5 | 83% | Liqueurs & aperitifs, Rum and Tequila & mezcal and 2 more |
| 3 | Pernod Ricard | 4 | 57% | Liqueurs & aperitifs, Whisky & bourbon and Rum and 1 more |
| 4 | Becle | 4 | 80% | Tequila & mezcal, Vodka and Whisky & bourbon and 1 more |
| 5 | Amber Beverage Group | 4 | 57% | Liqueurs & aperitifs, Tequila & mezcal and Whisky & bourbon and 1 more |
| 6 | Liviko | 3 | 50% | Liqueurs & aperitifs, Vodka and Rum |
| 7 | Constellation Brands | 3 | 43% | Tequila & mezcal, Vodka and Whisky & bourbon |
| 8 | EABL | 3 | 43% | Liqueurs & aperitifs, Rum and Vodka |
| 9 | Rémy Cointreau | 3 | 43% | Liqueurs & aperitifs, Whisky & bourbon and Rum |
| 10 | Zwack Unicum | 2 | 29% | Liqueurs & aperitifs and Vodka |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Campari Group and Diageo: 5 shared categories
| Category | Campari Group | Diageo |
|---|---|---|
| Liqueurs & aperitifs | Aperol, Campari, Grand Marnier | Baileys, Pimm's |
| Whisky & bourbon | Wild Turkey | Buchanan's, Bulleit, Cardhu, Crown Royal, Johnnie Walker, Lagavulin, Oban, Roe & Co, Talisker |
| Vodka | SKYY | Cîroc, Smirnoff, Smirnoff Ice |
| Rum | Appleton Estate | Captain Morgan, Ron Zacapa |
| Tequila & mezcal | Espolòn | Casamigos, Don Julio |
Campari Group and Bacardi: 5 shared categories
| Category | Campari Group | Bacardi |
|---|---|---|
| Liqueurs & aperitifs | Aperol, Campari, Grand Marnier | Martini |
| Rum | Appleton Estate | Bacardi, Havana Club (United States) |
| Tequila & mezcal | Espolòn | Patrón |
| Vodka | SKYY | Grey Goose |
| Whisky & bourbon | Wild Turkey | Dewar's |
Campari Group and Pernod Ricard: 4 shared categories
| Category | Campari Group | Pernod Ricard |
|---|---|---|
| Liqueurs & aperitifs | Aperol, Campari, Grand Marnier | Kahlúa, Ricard |
| Whisky & bourbon | Wild Turkey | Chivas Regal, Jameson, The Glenlivet |
| Rum | Appleton Estate | Havana Club, Malibu |
| Vodka | SKYY | Absolut |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Campari Group owns and the most overlapping owners on Brandtree.