Who are Heaven Hill's biggest competitors?
On Brandtree, Heaven Hill's biggest competitors by shared categories are Diageo, which shares 3 categories, such as whisky & bourbon and vodka; Pernod Ricard, which shares 3 categories, such as whisky & bourbon; and Radico Khaitan, which shares 3 categories, such as whisky & bourbon.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Heaven Hill controls 12 brands with a page here, across 4 categories; 51 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Diageo | 3 | 38% | Whisky & bourbon, Vodka and Liqueurs & aperitifs |
| 2 | Pernod Ricard | 3 | 43% | Whisky & bourbon, Liqueurs & aperitifs and Vodka |
| 3 | Radico Khaitan | 3 | 50% | Whisky & bourbon, Vodka and Brandy & cognac |
| 4 | Alexandrion Group | 3 | 60% | Whisky & bourbon, Brandy & cognac and Vodka |
| 5 | ST. Nicolaus | 3 | 60% | Liqueurs & aperitifs, Vodka and Brandy & cognac |
| 6 | Zwack Unicum | 3 | 60% | Liqueurs & aperitifs, Vodka and Brandy & cognac |
| 7 | Campari Group | 3 | 50% | Liqueurs & aperitifs, Whisky & bourbon and Vodka |
| 8 | Rémy Cointreau | 3 | 50% | Whisky & bourbon, Liqueurs & aperitifs and Brandy & cognac |
| 9 | Amber Beverage Group | 3 | 43% | Whisky & bourbon, Liqueurs & aperitifs and Vodka |
| 10 | Bacardi | 3 | 43% | Whisky & bourbon, Liqueurs & aperitifs and Vodka |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Heaven Hill and Diageo: 3 shared categories
Heaven Hill and Pernod Ricard: 3 shared categories
| Category | Heaven Hill | Pernod Ricard |
|---|---|---|
| Whisky & bourbon | Black Velvet, Elijah Craig, Evan Williams, Larceny, Old Fitzgerald, Pikesville Straight Rye, Rittenhouse Rye | Chivas Regal, Jameson, The Glenlivet |
| Liqueurs & aperitifs | Carolans Irish Cream, PAMA | Kahlúa, Ricard |
| Vodka | Burnett's Vodka, Deep Eddy Vodka | Absolut |
Heaven Hill and Radico Khaitan: 3 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Heaven Hill owns and the most overlapping owners on Brandtree.