Who are ST. Nicolaus' biggest competitors?
On Brandtree, ST. Nicolaus' biggest competitors by shared categories are Zwack Unicum, which shares 4 categories, such as liqueurs & aperitifs and brandy & cognac; Heaven Hill, which shares 3 categories, such as liqueurs & aperitifs; and Liviko, which shares 3 categories, such as liqueurs & aperitifs.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. ST. Nicolaus controls 5 brands with a page here, across 4 categories; 49 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Zwack Unicum | 4 | 100% | Liqueurs & aperitifs, Brandy & cognac and Gin and 1 more |
| 2 | Heaven Hill | 3 | 60% | Liqueurs & aperitifs, Vodka and Brandy & cognac |
| 3 | Liviko | 3 | 60% | Liqueurs & aperitifs, Vodka and Gin |
| 4 | Pernod Ricard | 3 | 43% | Liqueurs & aperitifs, Gin and Vodka |
| 5 | Diageo | 3 | 38% | Liqueurs & aperitifs, Gin and Vodka |
| 6 | Alexandrion Group | 3 | 60% | Brandy & cognac, Gin and Vodka |
| 7 | Radico Khaitan | 3 | 50% | Brandy & cognac, Vodka and Gin |
| 8 | Rémy Cointreau | 3 | 50% | Liqueurs & aperitifs, Brandy & cognac and Gin |
| 9 | Amber Beverage Group | 3 | 43% | Liqueurs & aperitifs, Gin and Vodka |
| 10 | Bacardi | 3 | 43% | Liqueurs & aperitifs, Gin and Vodka |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
ST. Nicolaus and Zwack Unicum: 4 shared categories
| Category | ST. Nicolaus | Zwack Unicum |
|---|---|---|
| Liqueurs & aperitifs | Armin Stark, Demänovka | Fütyülős, St. Hubertus, Unicum |
| Brandy & cognac | Jubilejná | Vilmos |
| Gin | Borovička Slovenská | Kalumba |
| Vodka | Nicolaus | Kalinka |
ST. Nicolaus and Heaven Hill: 3 shared categories
| Category | ST. Nicolaus | Heaven Hill |
|---|---|---|
| Liqueurs & aperitifs | Armin Stark, Demänovka | Carolans Irish Cream, PAMA |
| Vodka | Nicolaus | Burnett's Vodka, Deep Eddy Vodka |
| Brandy & cognac | Jubilejná | Christian Brothers Brandy |
ST. Nicolaus and Liviko: 3 shared categories
| Category | ST. Nicolaus | Liviko |
|---|---|---|
| Liqueurs & aperitifs | Armin Stark, Demänovka | Kännu Kukk, Liviko Liqueur, Vana Tallinn |
| Vodka | Nicolaus | Hõbe, Viru Valge |
| Gin | Borovička Slovenská | Crafter's |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand ST. Nicolaus owns and the most overlapping owners on Brandtree.