Who are Liviko's biggest competitors?
On Brandtree, Liviko's biggest competitors by shared categories are Diageo, which shares 4 categories, such as liqueurs & aperitifs and vodka; Pernod Ricard, which shares 4 categories, such as liqueurs & aperitifs; and Bacardi, which shares 4 categories, such as liqueurs & aperitifs.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Liviko controls 7 brands with a page here, across 4 categories; 33 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Diageo | 4 | 57% | Liqueurs & aperitifs, Vodka and Gin and 1 more |
| 2 | Pernod Ricard | 4 | 67% | Liqueurs & aperitifs, Rum and Vodka and 1 more |
| 3 | Bacardi | 4 | 67% | Liqueurs & aperitifs, Rum and Vodka and 1 more |
| 4 | Zwack Unicum | 3 | 60% | Liqueurs & aperitifs, Vodka and Gin |
| 5 | Campari Group | 3 | 50% | Liqueurs & aperitifs, Vodka and Rum |
| 6 | ST. Nicolaus | 3 | 60% | Liqueurs & aperitifs, Vodka and Gin |
| 7 | EABL | 3 | 50% | Liqueurs & aperitifs, Vodka and Rum |
| 8 | Rémy Cointreau | 3 | 50% | Liqueurs & aperitifs, Gin and Rum |
| 9 | Amber Beverage Group | 3 | 43% | Liqueurs & aperitifs, Vodka and Gin |
| 10 | Demerara Distillers | 3 | 25% | Rum, Vodka and Gin |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Liviko and Diageo: 4 shared categories
| Category | Liviko | Diageo |
|---|---|---|
| Liqueurs & aperitifs | Kännu Kukk, Liviko Liqueur, Vana Tallinn | Baileys, Pimm's |
| Vodka | Hõbe, Viru Valge | Cîroc, Smirnoff, Smirnoff Ice |
| Gin | Crafter's | Gordon's, Tanqueray, Tanqueray No. TEN |
| Rum | Caribba | Captain Morgan, Ron Zacapa |
Liviko and Pernod Ricard: 4 shared categories
| Category | Liviko | Pernod Ricard |
|---|---|---|
| Liqueurs & aperitifs | Kännu Kukk, Liviko Liqueur, Vana Tallinn | Kahlúa, Ricard |
| Rum | Caribba | Havana Club, Malibu |
| Vodka | Hõbe, Viru Valge | Absolut |
| Gin | Crafter's | Beefeater |
Liviko and Bacardi: 4 shared categories
| Category | Liviko | Bacardi |
|---|---|---|
| Liqueurs & aperitifs | Kännu Kukk, Liviko Liqueur, Vana Tallinn | Martini |
| Rum | Caribba | Bacardi, Havana Club (United States) |
| Vodka | Hõbe, Viru Valge | Grey Goose |
| Gin | Crafter's | Bombay Sapphire |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Liviko owns and the most overlapping owners on Brandtree.