Who owns Tanqueray No. TEN?
Tanqueray No. TEN is owned by Diageo (the United Kingdom, LSE: DGE).[1]
Evidence: Diageo plc Annual Report on Form 20-F filed 2026-08-18, SEC EDGAR, 18 August 2026. Verified from filings; last checked .
Key facts
- Current owner
- Diageo plc verified
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇬🇧 United Kingdom
- Founded
- 2000
- Category
- Beverages › Spirits › Gin
- Parent ticker
- LSE: DGE NYSE: DEO
- Trademark registrant
- Diageo Brands B.V. (USPTO)
- Last verified
- · 2 sources
About Tanqueray No. TEN
Tanqueray No. TEN is distilled with whole citrus fruit rather than dried peel, in a small still known as Tiny Ten. Launched in 2000, it is positioned well above the standard Tanqueray and is aimed at cocktail bars. Diageo owns it, and using fresh fruit rather than dried botanicals is unusual and considerably more expensive.
Trademark record for Tanqueray No. TEN
The USPTO record for the Tanqueray No. TEN mark lists Diageo Brands B.V. as the owner of record (serial number 77219137). That name matches the owner named above.[2]
Ownership timeline of Tanqueray No. TEN
Where Tanqueray No. TEN sits in Diageo
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Diageo ownership tree →
See the full Diageo brand portfolio (23) →
Other brands owned by Diageo
Diageo controls 23 brands on Brandtree, 23 of them in beverages.
Also in beverages
- Baileys (1974)
- Buchanan's (1884)
- Bulleit (1987)
- Captain Morgan (1944)
- Cardhu (1824)
- Casamigos (2013)
- Cîroc (2003)
- Crown Royal (1939)
- Don Julio (1942)
- Gordon's (1769)
- Guinness (1759)
- Guinness 0.0 (2020)
- Johnnie Walker (1820)
- Lagavulin (1816)
- Oban (1794)
- Pimm's (1823)
- Roe & Co (2017)
- Ron Zacapa (1976)
Other brands in gin, and who owns them
Diageo has more brands in gin on Brandtree than any other owner: 3 of 20.
| Brand | Owner | Owner based in |
|---|---|---|
| Copper House Dry Gin | Adnams | 🇬🇧 United Kingdom |
| Siginia | Alexandrion Group | 🇷🇴 Romania |
| Cross Keys Gin | Amber Beverage Group | 🇱🇺 Luxembourg |
| Bombay Sapphire | Bacardi | 🇧🇲 Bermuda |
| Lord Roberts | Demerara Distillers | 🇬🇾 Guyana |
| Crafter's | Liviko | 🇪🇪 Estonia |
| The Helsinki Distilling Company | Olvi | 🇫🇮 Finland |
| Beefeater | Pernod Ricard | 🇫🇷 France |
About the owner: Diageo
Diageo is a publicly listed company headquartered in London, United Kingdom, founded in 1997. Brandtree records 23 brands under its control, and it is listed as LSE: DGE and NYSE: DEO.
Diageo was formed in 1997 by the merger of Guinness and Grand Metropolitan. It is the largest spirits company in the world, with a portfolio spanning Scotch whisky, vodka, gin, rum, tequila and stout.
🇬🇧 Tanqueray No. TEN and other British brands
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country; Tanqueray No. TEN is not one of them.
- Badger — Hall & Woodhouse 🇬🇧
- Balblair — ThaiBev 🇹🇭
- Beefeater — Pernod Ricard 🇫🇷
- Bishops Finger — Shepherd Neame 🇬🇧
- Bombay Sapphire — Bacardi 🇧🇲
- Boost — A.G. Barr 🇬🇧
Frequently asked questions
Who is the parent company of Tanqueray No. TEN?
The parent company of Tanqueray No. TEN is Diageo, a publicly listed company headquartered in the United Kingdom.
Is Tanqueray No. TEN British?
Yes. Tanqueray No. TEN originated in the United Kingdom in 2000 and its owner, Diageo, is also headquartered in the United Kingdom.
Is Tanqueray No. TEN still owned by Diageo?
Yes. As of 27 September 2026, Tanqueray No. TEN is still owned by Diageo. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Diageo plc Annual Report on Form 20-F filed 2026-08-18 — SEC EDGAR, SEC Form 20-F, published 18 August 2026; retrieved 16 September 2026.
- [2] USPTO: TANQUERAY NO. TEN, serial 77219137, registration 3391389 — United States Patent and Trademark Office, Trademark registry; retrieved 27 September 2026.
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