Who owns Smirnoff?
Smirnoff is owned by Diageo (the United Kingdom, LSE: DGE).[1]
Evidence: Diageo plc Annual Report on Form 20-F filed 2026-08-18, SEC EDGAR, 18 August 2026. Verified from filings; last checked .
Key facts
- Current owner
- Diageo plc verified
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇷🇺 Russia, Moscow
- Founded
- 1864
- Category
- Beverages › Spirits › Vodka
- Parent ticker
- LSE: DGE NYSE: DEO
- Trademark registrant
- Diageo North America, Inc. (USPTO)
- Last verified
- · 2 sources
About Smirnoff
Smirnoff traces to a Moscow distillery founded in 1864 that supplied the imperial court. The family fled the revolution, and a descendant sold the American rights for a few hundred dollars in the 1930s. Marketed as a spirit that left you breathless, it made vodka mainstream in the United States.
What Diageo's annual report says about Smirnoff
Sentences about Smirnoff from Diageo's latest annual filing[1], copied word for word.
We created this space with Smirnoff Ice 25 years ago, but we lost focus.
The launch of Smirnoff Crush in Great Britain followed its success in North America and Australia where 72% of consumers repurchased after initial trial.
Over the past two years, Smirnoff Ice secured more than 170 music event and festival partnerships worldwide, reaching over four million people.
How often Diageo names Smirnoff in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Trademark record for Smirnoff
The USPTO record for the Smirnoff mark lists Diageo North America, Inc. as the owner of record (serial number 71549578). That name matches the owner named above.[2]
Ownership timeline of Smirnoff
Where Smirnoff sits in Diageo
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Diageo ownership tree →
See the full Diageo brand portfolio (23) →
Other brands owned by Diageo
Diageo controls 23 brands on Brandtree, 23 of them in beverages.
Also in beverages
- Baileys (1974)
- Buchanan's (1884)
- Bulleit (1987)
- Captain Morgan (1944)
- Cardhu (1824)
- Casamigos (2013)
- Cîroc (2003)
- Crown Royal (1939)
- Don Julio (1942)
- Gordon's (1769)
- Guinness (1759)
- Guinness 0.0 (2020)
- Johnnie Walker (1820)
- Lagavulin (1816)
- Oban (1794)
- Pimm's (1823)
- Roe & Co (2017)
- Ron Zacapa (1976)
Other brands in vodka, and who owns them
Diageo has more brands in vodka on Brandtree than any other owner: 3 of 25.
| Brand | Owner | Owner based in |
|---|---|---|
| Hangar 1 | Becle | 🇲🇽 Mexico |
| Burnett's Vodka | Heaven Hill | 🇺🇸 United States |
| Hõbe | Liviko | 🇪🇪 Estonia |
| Magic Moments | Radico Khaitan | 🇮🇳 India |
| Longshore Vodka | Adnams | 🇬🇧 United Kingdom |
| OMU | Alexandrion Group | 🇷🇴 Romania |
| Moskovskaya Vodka | Amber Beverage Group | 🇱🇺 Luxembourg |
| Grey Goose | Bacardi | 🇧🇲 Bermuda |
About the owner: Diageo
Diageo is a publicly listed company headquartered in London, United Kingdom, founded in 1997. Brandtree records 23 brands under its control, and it is listed as LSE: DGE and NYSE: DEO.
Diageo was formed in 1997 by the merger of Guinness and Grand Metropolitan. It is the largest spirits company in the world, with a portfolio spanning Scotch whisky, vodka, gin, rum, tequila and stout.
🇷🇺 Smirnoff and other Russian brands
Brandtree records a controlling owner for 75 brands that began in Russia. 5 of them (7%) are now controlled by a company headquartered in another country, Smirnoff among them.
Frequently asked questions
Who is the parent company of Smirnoff?
The parent company of Smirnoff is Diageo, a publicly listed company headquartered in the United Kingdom.
Is Smirnoff Russian or British?
Smirnoff originated in Russia in 1864, but it is owned today by Diageo, which is headquartered in the United Kingdom. So Smirnoff is a Russian-origin brand under British ownership.
Is Smirnoff still owned by Diageo?
Yes. As of 9 October 2026, Smirnoff is still owned by Diageo. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Diageo plc Annual Report on Form 20-F filed 2026-08-18 — SEC EDGAR, SEC Form 20-F, published 18 August 2026; retrieved 16 September 2026.
- [2] USPTO: SMIRNOFF, serial 71549578, registration 513428 — United States Patent and Trademark Office, Trademark registry; retrieved 27 September 2026.
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