Who owns Smirnoff Ice?
Smirnoff Ice is owned by Diageo (the United Kingdom, LSE: DGE).[1]
Evidence: Diageo plc Annual Report on Form 20-F filed 2026-08-18, SEC EDGAR, 18 August 2026. Verified from filings; last checked .
Key facts
- Current owner
- Diageo plc verified
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇬🇧 United Kingdom
- Founded
- 1999
- Category
- Beverages › Spirits › Vodka
- Parent ticker
- LSE: DGE NYSE: DEO
- Trademark registrant
- DIAGEO North America, Inc. (USPTO)
- Last verified
- · 2 sources
About Smirnoff Ice
Smirnoff Ice is a flavoured malt or vodka drink launched in 1999 that helped create the ready-to-drink category. In North America it is made as a malt beverage rather than with vodka, so it can be sold where spirits cannot.
What Diageo's annual report says about Smirnoff Ice
Sentences about Smirnoff Ice from Diageo's latest annual filing[1], copied word for word.
We created this space with Smirnoff Ice 25 years ago, but we lost focus.
Over the past two years, Smirnoff Ice secured more than 170 music event and festival partnerships worldwide, reaching over four million people.
Smirnoff Ice outperformed the RTD category across Brazil (RTDs grew 10% while Smirnoff Ice grew 30%) and Germany (RTDs grew 10% while Smirnoff Ice grew 83%).
How often Diageo names Smirnoff Ice in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Trademark record for Smirnoff Ice
The USPTO record for the Smirnoff Ice mark lists DIAGEO North America, Inc. as the owner of record (serial number 76064361). That name matches the owner named above.[2]
Ownership timeline of Smirnoff Ice
Where Smirnoff Ice sits in Diageo
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Diageo ownership tree →
See the full Diageo brand portfolio (23) →
Other brands owned by Diageo
Diageo controls 23 brands on Brandtree, 23 of them in beverages.
Also in beverages
- Baileys (1974)
- Buchanan's (1884)
- Bulleit (1987)
- Captain Morgan (1944)
- Cardhu (1824)
- Casamigos (2013)
- Cîroc (2003)
- Crown Royal (1939)
- Don Julio (1942)
- Gordon's (1769)
- Guinness (1759)
- Guinness 0.0 (2020)
- Johnnie Walker (1820)
- Lagavulin (1816)
- Oban (1794)
- Pimm's (1823)
- Roe & Co (2017)
- Ron Zacapa (1976)
Other brands in vodka, and who owns them
Diageo has more brands in vodka on Brandtree than any other owner: 3 of 25.
| Brand | Owner | Owner based in |
|---|---|---|
| Hangar 1 | Becle | 🇲🇽 Mexico |
| Burnett's Vodka | Heaven Hill | 🇺🇸 United States |
| Hõbe | Liviko | 🇪🇪 Estonia |
| Magic Moments | Radico Khaitan | 🇮🇳 India |
| Longshore Vodka | Adnams | 🇬🇧 United Kingdom |
| OMU | Alexandrion Group | 🇷🇴 Romania |
| Moskovskaya Vodka | Amber Beverage Group | 🇱🇺 Luxembourg |
| Grey Goose | Bacardi | 🇧🇲 Bermuda |
About the owner: Diageo
Diageo is a publicly listed company headquartered in London, United Kingdom, founded in 1997. Brandtree records 23 brands under its control, and it is listed as LSE: DGE and NYSE: DEO.
Diageo was formed in 1997 by the merger of Guinness and Grand Metropolitan. It is the largest spirits company in the world, with a portfolio spanning Scotch whisky, vodka, gin, rum, tequila and stout.
🇬🇧 Smirnoff Ice and other British brands
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country; Smirnoff Ice is not one of them.
- Badger — Hall & Woodhouse 🇬🇧
- Balblair — ThaiBev 🇹🇭
- Beefeater — Pernod Ricard 🇫🇷
- Bishops Finger — Shepherd Neame 🇬🇧
- Bombay Sapphire — Bacardi 🇧🇲
- Boost — A.G. Barr 🇬🇧
Frequently asked questions
Who is the parent company of Smirnoff Ice?
The parent company of Smirnoff Ice is Diageo, a publicly listed company headquartered in the United Kingdom.
Is Smirnoff Ice British?
Yes. Smirnoff Ice originated in the United Kingdom in 1999 and its owner, Diageo, is also headquartered in the United Kingdom.
Is Smirnoff Ice still owned by Diageo?
Yes. As of 9 October 2026, Smirnoff Ice is still owned by Diageo. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Diageo plc Annual Report on Form 20-F filed 2026-08-18 — SEC EDGAR, SEC Form 20-F, published 18 August 2026; retrieved 16 September 2026.
- [2] USPTO: SMIRNOFF ICE, serial 76064361, registration 2551932 — United States Patent and Trademark Office, Trademark registry; retrieved 27 September 2026.
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