Who owns Viru Valge?
Viru Valge is owned by Liviko (Estonia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Liviko — Company culture: history, AS Liviko. Last checked .
Key facts
- Current owner
- AS Liviko reported
- Owner HQ
- 🇪🇪 Estonia, Tallinn
- Origin
- 🇪🇪 Estonia, Tallinn
- Founded
- 1962
- Category
- Beverages › Spirits › Vodka
- Last verified
- · 1 sources
About Viru Valge
Viru Valge is the vodka Liviko created in 1962 and the standard Estonian vodka on both sides of the bar. Beyond the plain bottling and a jubilee edition, the brand carries a long line of flavoured versions — cranberry, cherry, green apple, plum, rhubarb and watermelon among them — all distilled and bottled at the Tallinn works on Masina Street that has housed the company's production since the building went up in 1900.
Ownership timeline of Viru Valge
Where Viru Valge sits in Liviko
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Liviko ownership tree →
See the full Liviko brand portfolio (7) →
Other brands owned by Liviko
Liviko controls 7 brands on Brandtree, 7 of them in beverages.
Also in beverages
- Caribba
- Crafter's (2015)
- Hõbe
- Kännu Kukk (1900)
- Liviko Liqueur
- Vana Tallinn (1960)
Other brands in vodka, and who owns them
The 25 brands in vodka on Brandtree belong to 19 owners. The largest is Diageo, with 3; Liviko has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Cîroc | Diageo | 🇬🇧 United Kingdom |
| Hangar 1 | Becle | 🇲🇽 Mexico |
| Burnett's Vodka | Heaven Hill | 🇺🇸 United States |
| Magic Moments | Radico Khaitan | 🇮🇳 India |
| Longshore Vodka | Adnams | 🇬🇧 United Kingdom |
| OMU | Alexandrion Group | 🇷🇴 Romania |
| Moskovskaya Vodka | Amber Beverage Group | 🇱🇺 Luxembourg |
| Grey Goose | Bacardi | 🇧🇲 Bermuda |
About the owner: Liviko
Liviko is a privately held company headquartered in Tallinn, Estonia, founded in 1898. Brandtree records 7 brands under its control.
Liviko is Estonia's largest spirits producer, working from the Tallinn building put up between 1898 and 1900 for the state vodka warehouse Kroonu Viinaladu No. 1, founded on 25 September 1898. It was renamed repeatedly under successive regimes — Riigi Viinaladu in 1924, Riigi Viinatehas in 1938, Tallinna Viinatehas in 1940 — and took the name Liviko in 1971 from "likööri ja viinakokteil", the liqueur-and-vodka cocktail its master distiller Ilse Maar had created in 1950. It became a public limited company in 1995 and has belonged to the Estonian investment group NG Investeeringud since 2000. It makes more than 70 alcoholic and non-alcoholic drinks and sells in about 60 markets. It also imports and represents other producers' brands across the Baltics, among them Bacardi-Martini since 2010, Rémy Cointreau since 2018 and Brown-Forman since 2020; those are distribution agreements, not brands it owns.
🇪🇪 Viru Valge and other Estonian brands
Brandtree records a controlling owner for 18 brands that began in Estonia. 4 of them (22%) are now controlled by a company headquartered in another country; Viru Valge is not one of them.
- A. Le Coq — Olvi 🇫🇮
- Delice — TKM Grupp 🇪🇪
- Maks & Moorits — Atria 🇫🇮
- Port of Tallinn — Tallinna Sadam 🇪🇪
- R-kiosk — Reitan Retail 🇳🇴
- Skype — Microsoft 🇺🇸
Frequently asked questions
Who is the parent company of Viru Valge?
The parent company of Viru Valge is Liviko, a privately held company headquartered in Estonia.
Is Viru Valge Estonian?
Yes. Viru Valge originated in Estonia in 1962 and its owner, Liviko, is also headquartered in Estonia.
Is Viru Valge still owned by Liviko?
Yes. As of 23 September 2026, Viru Valge is still owned by Liviko. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Liviko — Company culture: history — AS Liviko, Official document; retrieved 23 September 2026.
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