Brandtree

Where do Campari Group and Diageo compete?

Campari Group and Diageo own brands in 5 of the same categories on Brandtree, including liqueurs & aperitifs and whisky & bourbon.

Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 71% are shared. Campari Group has 7 brands in the shared categories and Diageo has 18. Only controlled brands are counted; licences and minority stakes are not.

Campari Group (competitors) · Diageo (competitors) · All overlapping owners

5 categories where both own brands

CategoryCampari GroupDiageo
Liqueurs & aperitifsAperol, Campari, Grand MarnierBaileys, Pimm's
Whisky & bourbonWild TurkeyBuchanan's, Bulleit, Cardhu, Crown Royal, Johnnie Walker, Lagavulin, Oban, Roe & Co, Talisker
VodkaSKYYCîroc, Smirnoff, Smirnoff Ice
RumAppleton EstateCaptain Morgan, Ron Zacapa
Tequila & mezcalEspolònCasamigos, Don Julio

Only Diageo: 2 categories without Campari Group

CategoryDiageo brands
GinGordon's, Tanqueray, Tanqueray No. TEN
AleGuinness, Guinness 0.0

Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.