Brandtree

Who owns Appleton Estate?

Appleton Estate is owned by Campari Group (the Netherlands, BIT: CPR), which acquired the brand on 21 December 2012 for $415 million.[1][2] Appleton Estate was founded in 1749 in Jamaica and was independent until 2012.

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Evidence: Davide Campari-Milano N.V. Annual Report 2025, 4 March 2026. Last checked .

Key facts

Current owner
Davide Campari-Milano N.V. reported
Owned since
· deal details
Acquisition price
$415 million (enterprise value)
Previous owner
Independent (1749–2012)
Owner HQ
🇳🇱 Netherlands, Amsterdam
Origin
🇯🇲 Jamaica
Founded
1749
Category
Beverages › Spirits › Rum
Parent ticker
BIT: CPR
Last verified
· 2 sources

About Appleton Estate

Appleton Estate has produced rum in Jamaica's Nassau Valley since 1749, making it one of the oldest continuously operating distilleries in the Caribbean. Campari acquired it with Lascelles deMercado in 2012 for about $415 million. Its master blender Joy Spence was the first woman appointed to that role at any spirits company, in 1997.

Ownership timeline of Appleton Estate

Owners of Appleton Estate over 1749 to 2026 Campari Group 2012–present 17601780180018201840186018801900192019401960198020002020
  1. 2012 – present Campari Group — acquired 21 December 2012 [1][2] reported

Where Appleton Estate sits in Campari Group

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Appleton Estate sits in Campari Group Tree of 7 brands under Campari Group. Campari Group Appleton Estate Aperol Campari Espolòn Grand Marnier SKYY and 1 more

Open the full Campari Group ownership tree →

See the full Campari Group brand portfolio (7) →

Other brands owned by Campari Group

Campari Group controls 7 brands on Brandtree, 7 of them in beverages.

Also in beverages

All Campari Group brands →

Other brands in rum, and who owns them

The 48 brands in rum on Brandtree belong to 22 owners. The largest is Angostura, with 7.

BrandOwnerOwner based in
Angostura rum Angostura 🇹🇹 Trinidad and Tobago
Blue Label Arrack DCSL 🇱🇰 Sri Lanka
Admiral Rodney GBH 🇲🇶 Martinique
Black Cat SAB 🇸🇷 Suriname
Cavalier Antigua Distillery 🇦🇬 Antigua and Barbuda
Bacardi Bacardi 🇧🇲 Bermuda
Diamond Reserve Demerara Distillers 🇬🇾 Guyana
Captain Morgan Diageo 🇬🇧 United Kingdom

Every brand in rum and its owner →

About the owner: Campari Group

Campari Group is a publicly listed company headquartered in Amsterdam, Netherlands, founded in 1860. Brandtree records 7 brands under its control, and it is listed as BIT: CPR.

Campari Group traces to a Milan café in 1860 where Gaspare Campari made the bitter aperitif that carries his name. It grew from one product into the sixth-largest spirits group in the world by buying brands rather than building them, and the Garavoglia family retains control through a Dutch holding structure.

Campari Group: full profile, brands and acquisition history →

🇯🇲 Appleton Estate and other Jamaican brands

Brandtree records a controlling owner for 23 brands that began in Jamaica. 4 of them (17%) are now controlled by a company headquartered in another country, Appleton Estate among them.

All Jamaican brands and who owns them →

Deals involving Appleton Estate

Acquisition closed

Campari Group acquires Appleton Estate

Campari acquired Lascelles deMercado for about $415 million, taking Appleton Estate and with it one of the oldest continuously operating rum distilleries in the Caribbean, producing in Jamaica's Nassau Valley since 1749.

Value
$415m
Seller
—
Regulatory
None recorded

Frequently asked questions

Who is the parent company of Appleton Estate?

The parent company of Appleton Estate is Campari Group, a publicly listed company headquartered in the Netherlands.

Is Appleton Estate Jamaican or Dutch?

Appleton Estate originated in Jamaica in 1749, but it is owned today by Campari Group, which is headquartered in the Netherlands. So Appleton Estate is a Jamaican-origin brand under Dutch ownership.

When did Campari Group buy Appleton Estate?

Campari Group completed its acquisition of Appleton Estate on 21 December 2012, after announcing the deal on 5 September 2012. The deal was valued at $415 million (enterprise value).

Who owned Appleton Estate before Campari Group?

Appleton Estate was an independent company from its founding in 1749 until Campari Group acquired it in 2012.

Is Appleton Estate still owned by Campari Group?

Yes. As of 16 September 2026, Appleton Estate is still owned by Campari Group. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Davide Campari-Milano N.V. Annual Report 2025 — Davide Campari-Milano N.V., Annual report, published 4 March 2026; retrieved 16 September 2026.
  2. [2] Davide Campari-Milano N.V. - acquisitions — Campari Group, Annual report, published 30 June 2016; retrieved 16 September 2026.

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