Who are Becle's biggest competitors?
On Brandtree, Becle's biggest competitors by shared categories are Diageo, which shares 4 categories, such as whisky & bourbon and tequila & mezcal; Campari Group, which shares 4 categories, such as tequila & mezcal; and Bacardi, which shares 4 categories, such as tequila & mezcal.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Becle controls 10 brands with a page here, across 4 categories; 32 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Diageo | 4 | 57% | Whisky & bourbon, Tequila & mezcal and Vodka and 1 more |
| 2 | Campari Group | 4 | 80% | Tequila & mezcal, Vodka and Whisky & bourbon and 1 more |
| 3 | Bacardi | 4 | 67% | Tequila & mezcal, Rum and Vodka and 1 more |
| 4 | Amber Beverage Group | 3 | 43% | Tequila & mezcal, Whisky & bourbon and Vodka |
| 5 | Pernod Ricard | 3 | 43% | Whisky & bourbon, Rum and Vodka |
| 6 | Constellation Brands | 3 | 50% | Tequila & mezcal, Vodka and Whisky & bourbon |
| 7 | Brown-Forman | 2 | 50% | Tequila & mezcal and Whisky & bourbon |
| 8 | Edrington | 2 | 50% | Whisky & bourbon and Rum |
| 9 | William Grant & Sons | 2 | 40% | Whisky & bourbon and Rum |
| 10 | Liviko | 2 | 33% | Vodka and Rum |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Becle and Diageo: 4 shared categories
Becle and Campari Group: 4 shared categories
| Category | Becle | Campari Group |
|---|---|---|
| Tequila & mezcal | 1800, 400 Conejos, Gran Centenario, Jose Cuervo, Maestro Dobel | Espolòn |
| Vodka | Hangar 1, Three Olives | SKYY |
| Whisky & bourbon | Bushmills, Stranahan's | Wild Turkey |
| Rum | The Kraken | Appleton Estate |
Becle and Bacardi: 4 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Becle owns and the most overlapping owners on Brandtree.