Who owns The Kraken?
The Kraken is owned by Becle (Mexico, BMV: CUERVO).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Becle, S.A.B. de C.V. Reporte Anual 2025. Last checked .
Key facts
- Current owner
- Becle, S.A.B. de C.V. reported
- Owner HQ
- 🇲🇽 Mexico, Mexico City
- Origin
- 🇺🇸 United States
- Founded
- 2009
- Category
- Beverages › Spirits › Rum
- Parent ticker
- BMV: CUERVO
- Last verified
- · 1 sources
About The Kraken
The Kraken is a spiced dark rum that Becle developed in-house and launched in 2009, and describes as the first spiced dark rum brand. The range includes Kraken Ghost, the lower-strength Kraken Dark Label added in 2016, and the ready-to-drink Kraken Cola. It sold 861,816 nine-litre cases in 2025, 3.7 per cent of company sales.
Ownership timeline of The Kraken
Where The Kraken sits in Becle
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Becle ownership tree →
See the full Becle brand portfolio (10) →
Other brands owned by Becle
Becle controls 10 brands on Brandtree, 10 of them in beverages.
Also in beverages
Other brands in rum, and who owns them
The 48 brands in rum on Brandtree belong to 22 owners. The largest is Angostura, with 7.
| Brand | Owner | Owner based in |
|---|---|---|
| Angostura rum | Angostura | 🇹🇹 Trinidad and Tobago |
| Blue Label Arrack | DCSL | 🇱🇰 Sri Lanka |
| Admiral Rodney | GBH | 🇲🇶 Martinique |
| Black Cat | SAB | 🇸🇷 Suriname |
| Cavalier | Antigua Distillery | 🇦🇬 Antigua and Barbuda |
| Bacardi | Bacardi | 🇧🇲 Bermuda |
| Diamond Reserve | Demerara Distillers | 🇬🇾 Guyana |
| Captain Morgan | Diageo | 🇬🇧 United Kingdom |
About the owner: Becle
Becle is a publicly listed company headquartered in Mexico City, Mexico. Brandtree records 10 brands under its control, and it is listed as BMV: CUERVO.
Becle is the Mexican spirits company behind Jose Cuervo, run by the same family for eleven generations. It is the world's largest tequila producer and says it is the second-largest Irish whiskey producer through Bushmills. In 2025 it had net sales of 43.1 billion pesos, 55.9 per cent of them in the United States.
🇺🇸 The Kraken and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country, The Kraken among them.
- 7UP — PepsiCo 🇺🇸
- 7UP (United States) — Keurig Dr Pepper 🇺🇸
- Alani Nu — Celsius Holdings 🇺🇸
- André — Gallo 🇺🇸
- Angry Orchard — Boston Beer 🇺🇸
- Apple & Eve — Lassonde 🇨🇦
Frequently asked questions
Who is the parent company of The Kraken?
The parent company of The Kraken is Becle, a publicly listed company headquartered in Mexico.
Is The Kraken American or Mexican?
The Kraken originated in the United States in 2009, but it is owned today by Becle, which is headquartered in Mexico. So The Kraken is an American-origin brand under Mexican ownership.
Is The Kraken still owned by Becle?
Yes. As of 16 September 2026, The Kraken is still owned by Becle. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Becle, S.A.B. de C.V. Reporte Anual 2025 — Becle, S.A.B. de C.V., Annual report; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.