Who owns Jose Cuervo?
Jose Cuervo is owned by Becle (Mexico, BMV: CUERVO).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Becle, S.A.B. de C.V. Reporte Anual 2025. Last checked .
Key facts
- Current owner
- Becle, S.A.B. de C.V. reported
- Owner HQ
- 🇲🇽 Mexico, Mexico City
- Origin
- 🇲🇽 Mexico
- Category
- Beverages › Spirits › Tequila & mezcal
- Parent ticker
- BMV: CUERVO
- Last verified
- · 1 sources
About Jose Cuervo
Jose Cuervo is the tequila family behind Becle, taking in Especial, Tradicional, Reserva de la Familia and Platino. It held 16.8 per cent of global tequila volume in 2024 according to IWSR, and sold 8.57 million nine-litre cases in 2025, or 34.4 per cent of Becle's sales. Its Authentic Margaritas ready-to-drink line launched in 1993.
Ownership timeline of Jose Cuervo
Where Jose Cuervo sits in Becle
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Becle ownership tree →
See the full Becle brand portfolio (10) →
Other brands owned by Becle
Becle controls 10 brands on Brandtree, 10 of them in beverages.
Also in beverages
Other brands in tequila & mezcal, and who owns them
Becle has more brands in tequila & mezcal on Brandtree than any other owner: 5 of 14.
| Brand | Owner | Owner based in |
|---|---|---|
| KAH Tequila | Amber Beverage Group | 🇱🇺 Luxembourg |
| el Jimador | Brown-Forman | 🇺🇸 United States |
| Casamigos | Diageo | 🇬🇧 United Kingdom |
| Patrón | Bacardi | 🇧🇲 Bermuda |
| Espolòn | Campari Group | 🇳🇱 Netherlands |
| Casa Noble | Constellation Brands | 🇺🇸 United States |
| Rooster Rojo Tequila | Amber Beverage Group | 🇱🇺 Luxembourg |
| Herradura | Brown-Forman | 🇺🇸 United States |
About the owner: Becle
Becle is a publicly listed company headquartered in Mexico City, Mexico. Brandtree records 10 brands under its control, and it is listed as BMV: CUERVO.
Becle is the Mexican spirits company behind Jose Cuervo, run by the same family for eleven generations. It is the world's largest tequila producer and says it is the second-largest Irish whiskey producer through Bushmills. In 2025 it had net sales of 43.1 billion pesos, 55.9 per cent of them in the United States.
🇲🇽 Jose Cuervo and other Mexican brands
Brandtree records a controlling owner for 113 brands that began in Mexico. 28 of them (25%) are now controlled by a company headquartered in another country; Jose Cuervo is not one of them.
Frequently asked questions
Who is the parent company of Jose Cuervo?
The parent company of Jose Cuervo is Becle, a publicly listed company headquartered in Mexico.
Is Jose Cuervo Mexican?
Yes. Jose Cuervo originated in Mexico and its owner, Becle, is also headquartered in Mexico.
Is Jose Cuervo still owned by Becle?
Yes. As of 16 September 2026, Jose Cuervo is still owned by Becle. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Becle, S.A.B. de C.V. Reporte Anual 2025 — Becle, S.A.B. de C.V., Annual report; retrieved 16 September 2026.
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