Who owns Blasón?
Blasón is half-owned by Grupo Herdez (Mexico, BMV: HERDEZ).[1]
Grupo Herdez owns 50% of Blasón rather than all of it.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Grupo Herdez — corporate presentation, first quarter 2026, Grupo Herdez, S.A.B. de C.V. Last checked .
Key facts
- Current owner
- Grupo Herdez, S.A.B. de C.V. (50% stake) reported
- Owner HQ
- 🇲🇽 Mexico
- Origin
- 🇲🇽 Mexico
- Category
- Beverages › Coffee, tea & hot drinks › Coffee
- Parent ticker
- BMV: HERDEZ
- Last verified
- · 1 sources
About Blasón
Blasón is a Mexican coffee brand sold as roasted, ground and whole-bean coffee, one of the few beverage names in a portfolio otherwise dominated by salsas, moles and canned vegetables. Grupo KUO lists it among the brands of Herdez Del Fuerte, the 50/50 food company it shares with Grupo Herdez, which is why neither partner owns the brand outright.
Ownership timeline of Blasón
- Current owner Grupo Herdez (50%) [1] reported
Where Blasón sits in Grupo Herdez
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
- Blasón (50%)
- Búfalo (50%)
- Del Fuerte (50%)
- Doña María (50%)
- Embasa (50%)
- Herdez (50%)
Open the full Grupo Herdez ownership tree →
See the full Grupo Herdez brand portfolio (6) →
Other brands owned by Grupo Herdez
Grupo Herdez controls 6 brands on Brandtree.
Other brands in coffee, and who owns them
The 67 brands in coffee on Brandtree belong to 34 owners. The largest is Keurig Dr Pepper, with 10.
| Brand | Owner | Owner based in |
|---|---|---|
| Douwe Egberts | Keurig Dr Pepper | 🇺🇸 United States |
| Café Caribe | Coffee Holding | 🇺🇸 United States |
| Café Barão | Melitta | 🇩🇪 Germany |
| Nescafé | Nestlé | 🇨🇭 Switzerland |
| Ah Huat | Power Root | 🇲🇾 Malaysia |
| Barcaffè | Atlantic Grupa | 🇭🇷 Croatia |
| Carte Noire | Lavazza | 🇮🇹 Italy |
| Boyds | Royal Cup | 🇺🇸 United States |
About the owner: Grupo Herdez
Grupo Herdez is a publicly listed company headquartered in Mexico, founded in 1914. Brandtree records 6 brands under its control, and it is listed as BMV: HERDEZ.
Grupo Herdez is a Mexican food company that dates from 1914, when Compañía Comercial Herdez was founded in Monterrey as a distributor, and has been listed on the Mexican Stock Exchange since 1991. Few of its famous brands are wholly its own. Herdez, Doña María, Búfalo and Del Fuerte sit in Herdez Del Fuerte, a 50/50 company formed with Grupo KUO in 2008; its US business is MegaMex Foods, owned 50 per cent by Herdez Del Fuerte and 50 per cent by Hormel Foods; and it holds half of Barilla México. On 2 January 2026 it completed the sale of 25 per cent of McCormick de México to McCormick & Company for US$750 million, keeping 25 per cent, and in September 2025 it separated its retail arm as the independently listed Grupo Nutrisa.
Grupo Herdez: full profile, brands and acquisition history →
🇲🇽 Blasón and other Mexican brands
Brandtree records a controlling owner for 113 brands that began in Mexico. 28 of them (25%) are now controlled by a company headquartered in another country; Blasón is not one of them.
Frequently asked questions
Who is the parent company of Blasón?
Blasón has no sole parent company: it is half-owned by Grupo Herdez, a publicly listed company headquartered in Mexico.
Is Blasón Mexican?
Yes. Blasón originated in Mexico and its owner, Grupo Herdez, is also headquartered in Mexico.
Is Blasón still owned by Grupo Herdez?
Yes. As of 16 September 2026, Blasón is still half-owned by Grupo Herdez. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Grupo Herdez — corporate presentation, first quarter 2026 — Grupo Herdez, S.A.B. de C.V., Official document; retrieved 16 September 2026.
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