Who owns el Jimador?
el Jimador is owned by Brown-Forman (the United States, NYSE: BF.B), which has owned the brand since 2007.[1]
Evidence: Brown-Forman Corporation Annual Report on Form 10-K filed 2026-06-12, SEC EDGAR, 12 June 2026. Verified from filings; last checked .
Key facts
- Current owner
- Brown-Forman Corporation verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Louisville, Kentucky
- Origin
- 🇲🇽 Mexico
- Founded
- 1994
- Category
- Beverages › Spirits › Tequila & mezcal
- Parent ticker
- NYSE: BF.B
- Last verified
- · 1 sources
About el Jimador
el Jimador is a tequila named for the field workers who harvest agave, cutting the leaves away with a coa to leave the heart. It was launched in 1994 as an accessible expression from the Herradura distillery, and Brown-Forman acquired it with Herradura in 2007.
What Brown-Forman's annual report says about el Jimador
Sentences about el Jimador from Brown-Forman's latest annual filing[1], copied word for word.
Australia's net sales increased 1%, driven by the el Jimador RTD launch, partially offset by lower volumes of el Jimador.
Tequila el Jimador's net sales decreased 2%, driven by declines in the United States and Mexico, partially offset by higher volumes in the rest of Latin America and the positive effect of foreign exchange.
How often Brown-Forman names el Jimador in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of el Jimador
- 2007 – present Brown-Forman [1] verified
Where el Jimador sits in Brown-Forman
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Brown-Forman ownership tree →
See the full Brown-Forman brand portfolio (5) →
Other brands owned by Brown-Forman
Brown-Forman controls 5 brands on Brandtree, 5 of them in beverages.
Also in beverages
- Herradura (1870)
- Jack Daniel's (1866)
- Old Forester (1870)
- Woodford Reserve (1996)
Other brands in tequila & mezcal, and who owns them
The 14 brands in tequila & mezcal on Brandtree belong to 7 owners. The largest is Becle, with 5; Brown-Forman has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| 1800 | Becle | 🇲🇽 Mexico |
| KAH Tequila | Amber Beverage Group | 🇱🇺 Luxembourg |
| Casamigos | Diageo | 🇬🇧 United Kingdom |
| Patrón | Bacardi | 🇧🇲 Bermuda |
| Espolòn | Campari Group | 🇳🇱 Netherlands |
| Casa Noble | Constellation Brands | 🇺🇸 United States |
| 400 Conejos | Becle | 🇲🇽 Mexico |
| Gran Centenario | Becle | 🇲🇽 Mexico |
About the owner: Brown-Forman
Brown-Forman is a publicly listed company headquartered in Louisville, Kentucky, United States, founded in 1870. Brandtree records 5 brands under its control, and it is listed as NYSE: BF.B.
Brown-Forman was founded in Louisville in 1870 and remains controlled by the Brown family through its Class A shares. Jack Daniel's accounts for most of its business.
Brown-Forman: full profile, brands and acquisition history →
🇲🇽 el Jimador and other Mexican brands
Brandtree records a controlling owner for 113 brands that began in Mexico. 28 of them (25%) are now controlled by a company headquartered in another country, el Jimador among them.
Frequently asked questions
Who is the parent company of el Jimador?
The parent company of el Jimador is Brown-Forman, a publicly listed company headquartered in the United States.
Is el Jimador Mexican or American?
el Jimador originated in Mexico in 1994, but it is owned today by Brown-Forman, which is headquartered in the United States. So el Jimador is a Mexican-origin brand under American ownership.
Since when has Brown-Forman owned el Jimador?
Brown-Forman has owned el Jimador since 2007.
Is el Jimador still owned by Brown-Forman?
Yes. As of 9 October 2026, el Jimador is still owned by Brown-Forman. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Brown-Forman Corporation Annual Report on Form 10-K filed 2026-06-12 — SEC EDGAR, SEC Form 10-K, published 12 June 2026; retrieved 16 September 2026.
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