Who owns Rooster Rojo Tequila?
Rooster Rojo Tequila is owned by Amber Beverage Group (Luxembourg).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Amber Beverage Group Annual Report 2024. Last checked .
Key facts
- Current owner
- Amber Beverage Group Holding S.à r.l. reported
- Owner HQ
- 🇱🇺 Luxembourg, Luxembourg
- Origin
- 🇲🇽 Mexico
- Category
- Beverages › Spirits › Tequila & mezcal
- Last verified
- · 2 sources
About Rooster Rojo Tequila
Rooster Rojo is made in small batches at the foot of the Volcán de Tequila from 100 per cent Blue Weber agave, double distilled in stainless steel pot stills and blended with water filtered through Mexican silver, a technique the brand claims to have used first. Amber Beverage Group owns the distillery that makes it, and the tequila has become one of the group's fastest-growing own brands in international markets.
Ownership timeline of Rooster Rojo Tequila
- Current owner Amber Beverage Group [1] reported
Where Rooster Rojo Tequila sits in Amber Beverage Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Amber Beverage Group ownership tree →
See the full Amber Beverage Group brand portfolio (8) →
Other brands owned by Amber Beverage Group
Amber Beverage Group controls 8 brands on Brandtree, 8 of them in beverages.
Also in beverages
Other brands in tequila & mezcal, and who owns them
The 14 brands in tequila & mezcal on Brandtree belong to 7 owners. The largest is Becle, with 5; Amber Beverage Group has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| 1800 | Becle | 🇲🇽 Mexico |
| el Jimador | Brown-Forman | 🇺🇸 United States |
| Casamigos | Diageo | 🇬🇧 United Kingdom |
| Patrón | Bacardi | 🇧🇲 Bermuda |
| Espolòn | Campari Group | 🇳🇱 Netherlands |
| Casa Noble | Constellation Brands | 🇺🇸 United States |
| 400 Conejos | Becle | 🇲🇽 Mexico |
| Gran Centenario | Becle | 🇲🇽 Mexico |
About the owner: Amber Beverage Group
Amber Beverage Group is a privately held company headquartered in Luxembourg, Luxembourg, founded in 2014. Brandtree records 8 brands under its control.
Amber Beverage Group is a spirits company established in 2014, headquartered in Luxembourg and part of SPI Group, which also holds Stoli Group and wine and real-estate businesses. It employs more than 1,100 people across over twenty companies in the Baltic states, Austria, Australia, Germany, Ireland, Mexico and the United Kingdom, and produces at Amber Latvijas Balzams in Riga, a tequila distillery in Mexico and Walsh Whiskey in Ireland. Most of what it moves is not its own: in 2024 its own brands were 30 per cent of seven million nine-litre cases, Stoli brands 24 per cent and third-party brands the remaining 46 per cent.
Amber Beverage Group: full profile, brands and acquisition history →
🇲🇽 Rooster Rojo Tequila and other Mexican brands
Brandtree records a controlling owner for 113 brands that began in Mexico. 28 of them (25%) are now controlled by a company headquartered in another country, Rooster Rojo Tequila among them.
Frequently asked questions
Who is the parent company of Rooster Rojo Tequila?
The parent company of Rooster Rojo Tequila is Amber Beverage Group, a privately held company headquartered in Luxembourg.
Is Rooster Rojo Tequila Mexican or Luxembourgish?
Rooster Rojo Tequila originated in Mexico, but it is owned today by Amber Beverage Group, which is headquartered in Luxembourg. So Rooster Rojo Tequila is a Mexican-origin brand under Luxembourgish ownership.
Is Rooster Rojo Tequila still owned by Amber Beverage Group?
Yes. As of 17 September 2026, Rooster Rojo Tequila is still owned by Amber Beverage Group. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Amber Beverage Group Annual Report 2024 — Amber Beverage Group, Annual report; retrieved 17 September 2026.
- [2] Amber Beverage Group — Rooster Rojo Tequila — Amber Beverage Group, Official document; retrieved 17 September 2026.
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