Where do Bacardi and Pernod Ricard compete?
Bacardi and Pernod Ricard own brands in 5 of the same categories on Brandtree, including rum and whisky & bourbon.
Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 71% are shared. Bacardi has 6 brands in the shared categories and Pernod Ricard has 9. Only controlled brands are counted; licences and minority stakes are not.
Bacardi (competitors) · Pernod Ricard (competitors) · All overlapping owners
5 categories where both own brands
Only Bacardi: 1 category without Pernod Ricard
| Category | Bacardi brands |
|---|---|
| Tequila & mezcal | Patrón |
Only Pernod Ricard: 1 category without Bacardi
| Category | Pernod Ricard brands |
|---|---|
| Champagne & sparkling wine | G.H. Mumm, Perrier-Jouët |
Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.