Brandtree

Where do Diageo and Pernod Ricard compete?

Diageo and Pernod Ricard own brands in 5 of the same categories on Brandtree, including whisky & bourbon and liqueurs & aperitifs.

Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 63% are shared. Diageo has 19 brands in the shared categories and Pernod Ricard has 9. Only controlled brands are counted; licences and minority stakes are not.

Diageo (competitors) · Pernod Ricard (competitors) · All overlapping owners

5 categories where both own brands

CategoryDiageoPernod Ricard
Whisky & bourbonBuchanan's, Bulleit, Cardhu, Crown Royal, Johnnie Walker, Lagavulin, Oban, Roe & Co, TaliskerChivas Regal, Jameson, The Glenlivet
Liqueurs & aperitifsBaileys, Pimm'sKahlúa, Ricard
RumCaptain Morgan, Ron ZacapaHavana Club, Malibu
GinGordon's, Tanqueray, Tanqueray No. TENBeefeater
VodkaCîroc, Smirnoff, Smirnoff IceAbsolut

Only Diageo: 2 categories without Pernod Ricard

CategoryDiageo brands
AleGuinness, Guinness 0.0
Tequila & mezcalCasamigos, Don Julio

Only Pernod Ricard: 1 category without Diageo

CategoryPernod Ricard brands
Champagne & sparkling wineG.H. Mumm, Perrier-Jouët

Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.