Brandtree

Acquisition closed

Pernod Ricard acquires Absolut (2008)

Pernod Ricard completed the acquisition of Absolut on 23 July 2008 for €5.63 billion.[1]

Pernod Ricard bought V&S Group, the Swedish state-owned owner of Absolut, for €5.626 billion in a privatisation auction. Absolut immediately became one of the group's largest brands and remains among the best-selling vodkas in the world.

Deal facts

Announced
Closed
Value
€5.63 billion (enterprise value)
Buyer
Pernod Ricard
Seller
Assets
Absolut
Regulatory review
None recorded

Ownership changes recorded from this deal

OwnerOwnedRelationshipStakeFromTo
Pernod RicardAbsolutowns100%2008-07-23present

Who owns Absolut today?

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Pernod Ricard completes the acquisition of V&S Group — Pernod Ricard SA, Official press release, published 23 July 2008; retrieved 8 September 2026.

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